14.00 – 17.30 IPC Media, Blue Fin Building, 110 Southwark Street, London
Organised and supported by:
…
Online display advertising has seen a dramatic evolution in recent times – With the rise of ad networks, exchanges and optimisers, to sit beside sales houses and in-house teams, the current online advertising landscape is far more sophisticated than ever before. It also offers publishers much greater choice.
There are new ways for publishers to trade and new ways to generate additional revenue and cost savings. But with greater complexity, comes increased challenges such as controlling the quality of campaigns, creatives and ultimately protecting the brand.
So how can publishers take full advantage of what the market has to offer while overcoming the challenges of increasing automation, and commoditisation? And what further opportunities will the new decade bring?
This forum brings together industry experts to examine the current state of online trading and to look in-depth, through cross-industry panels, at two key issues impacting on publishers: the changing dynamics of buying and selling media; and the role of audience data in generating publisher revenue.
AGENDA:
2.00 pm Registration
2.30 pm Chair’s Introduction and Overview
2.40 pm Trends in display advertising, Matt O’Neil, President Admonsters Europe
3.00 pm The changing dynamics of buying and selling media
Dave Katz, Head of Trading
Topics:
* Agency networks – what they are and what they are doing
* How publishers can benefit from real bidding buying platforms
* Publisher networks – where they fit in
3.20 pm Panel Debate
* Mark Mannino, VP of Supply and Data, MediaMath
* Nick Burcher, Head of VNC UK & Products / Partnerships EMEA, Vivaki
* Tom Bowman, VP Global Ad Strategy & Operations, BBC Worldwide
* Ciaran O’Kane, Editor, ExchangeWire.com
3.50 pm Coffee Break
4.10 pm The role of audience data in generating display revenues for publishers,
Donald Hamilton, Partner Precedio and former MD Wunderloop &
Kimon Zorbas, VP of IAB Europe
* The role of audience data in current and future revenues
* Why 3rd party data is so important
* Who owns the data – Digital Agencies, Media Corps and Digital Giants
* The legal aspect – UK versus Europe
4.30pm Panel Debate
Panelists:
* Kimon Zorbas, VP of IAB Europe,
* Steve Dorey, Head of Business Development, Criteo,
* Stuart Coleman, MD, Audience Science
* Abeed JanMohamed, Head of Agency Sales ESPN Digital Media
5.00pm Wrap Up
5.10pm Drinks
Book your tickets at AOP here and join us
…
splay Advertising 2010
Supported by Improve Digital
Wednesday 23rd November 2009
14.00 – 17.30
IPC Media, Blue Fin Building, 110 Southwark Street, London, SE1 0SU
OVERVIEW:
Online display advertising has seen a dramatic evolution in recent times. With the rise of ad networks, exchanges and optimisers to sit beside sales houses and in-house teams, the current online advertising landscape is far more sophisticated than ever before and offers publishers much greater choice.
There are new ways for publishers to trade and new ways to generate additional revenue and cost savings. But with greater complexity, comes increased challenges such as controlling the quality of campaigns and creatives and ultimately protecting the brand.
So how can publishers take full advantage of what the market has to offer while overcoming the challenges of increasing automation, and commoditisation? And what further opportunities will the new decade bring?
This forum brings together industry experts to examine the current state of online trading and to look in-depth, through cross-industry panels, at two key issues impacting on publishers: the changing dynamics of buying and selling media; and the role of audience data in generating publisher revenue.
We ask:
Where do publishers stand with display advertising today and what are the biggest challenges that they face? How can publishers benefit from new trading mechanisms and where do agency and publisher networks fit in? What role can and should audience data play in revenue generation, and what are the legal implications/ restraints?
AGENDA:
2.00 pm Registration
2.30 pm Chair’s Introduction and Overview
2.40 pm Trends and Expectations in display advertising
Matt O’Neil, President, Admonsters
* Display advertising today
* The biggest trends…data, buying models, pricing models
* Challenges and opportunities for publishers
3.00 pm The changing dynamics of buying and selling media
Dave Katz, Head of Trading, MPG
* Agency networks – what they are and what they are doing
* How publishers can benefit from real bidding buying platforms
* Publisher networks – where they fit in
Panelists:
Mark Mannino, VP of Supply and Data, MediaMath
Nick Burcher, Head of VNC UK & Products / Partnerships EMEA, Vivaki, Tom Bowman, VP Global Ad Strategy & Operations, BBC Worldwide,
Ciaran O’Kane, Editor, ExchangeWire.com
3.20 pm Panel Debate
3.50 pm Coffee Break
4.10 pm The role of audience data in generating display revenues for publishers
Donald Hamilton, Partner, Precedio
* The role of audience data in current and future revenues
* Why 3rd party data is so important
* Who owns the data – Digital Agencies, Media Corps and Digital Giants
* The legal aspect – UK versus Europe
Panelists:
Kimon Zorbas, VP of IAB Europe,
Steve Dorey, Head of Business Development, Criteo,
Stuart Coleman, MD, Audience Science
4.30pm Panel Debate
5.00pm Wrap Up
5.10pm Finish
