The company provides real time advertising technology to owners of premium digital media that want to build their own Private Ad Ecosystem. Improve Digital enables them to build, grow, manage, control, and optimise their own environment driving revenues from direct campaigns, RTB, ad networks, exchanges, trading desks and any other 3rdparty media buyer.
Improve Digital was founded by Joelle Frijters (CEO) and Janneke Niessen (CIO), both have worked in the digital marketing and media industry for more than 14 years.
Janneke Niessen and Joelle Frijters started Improve Digital in a home office in Amsterdam and today over 60 people work at Improve Digital with over 14 different nationalities, a company where diversity is not just a ‘value’, but a true reality.
Improve Digital’s senior managers each have a proven track record in online media, operations and sales, and the combined knowledge and experience of this team of industry experts ensures our clients’ success. Learn more about individual members here. Read more »
Janneke Niessen, Co-founder and CIO at Improve Digital will speak on the panel at the IAB Automated Trading Summit NL 2012, 9th of May 2012. The event will take place at the Westergasfabriek in Amsterdam, including speakers from companies… Read more »
Improve Digital and MediaMath release ‘The Battle of the Machines – The real-time advertising era’ to help educate the market-place on the evolution and progress of automated media trading in digital advertising. The Battle of the Machines – The… Read more »
Working with Improve Digital is a great example of how a strong partnership should operate. As a result of Improve’s RTB technology, its high-quality publishers, and excellent team, our clients have seen excellent results for their campaigns.
Greg Williams, Co-Founder, VP - EMEA Business Operations, MediaMath
Dont miss the news and sign up now!
Improve Digital is member of the following organisations:
Colette Bongaerts
