Improve Digital’s yield platform with its advanced algorithms helps publishers to earn more revenue from their advertising space. In real time it optimises between different ad networks, exchanges and performance campaigns based on eCPM. Publishers can add their own CPC and CPM campaigns into the mix and build their own ‘private performance network’. These campaigns are then in real time calculated back to eCPM and compete per placement on eCPM with the networks and exchanges...
A key element of our technology is the ad network optimiser, powered by US based partner PubMatic.
Key benefits for publishers
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Key components of the technology
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Key benefits for publishers
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Key components of the technology
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