Improve Digital works with PubMatic’s ad revenue optimisation technology. In real time it optimises between different ad networks and exchanges based on eCPM. Additionally publishers can add their own CPC and CPM campaigns into the mix and build their own ‘private ad network’. These campaigns are then in real time calculated back to eCPM and compete per placement on eCPM with the networks and exchanges....
Download our technology white papers to have a look at the ‘inside’ of our optimisation engine
Key benefits for publishers
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Key components of the technology
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Key benefits for publishers
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Key components of the technology
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