Improve Digital is pleased to announce that former RAPT and Microsoft VP’s Ben Crain and David Smith joined Improve Digital’s advisory Board in January 2010.
David Smith, has spent his career in management consulting, venture-funded technology companies, and media advisory services. Dave was instrumental in the successful exit of two start-ups, most recently with the advertising yield management technology firm Rapt (acquired by Microsoft, April 2008). With Rapt, and later with Microsoft Advertising, he built industry-leading publisher solutions sales and services teams. Dave will bring tremendous sales, sales strategy and sales management experience to Improve Digital.
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Ben Crain is a well-known industry expert on inventory, pricing, and yield management in digital media who brings vast knowledge, experience and insight to Improve Digital. Most recently, he has been focused on the technology side of the equation, with Rapt (acquired by Microsoft, April 2008) and later with Microsoft Advertising. Turning his skills as a practitioner on their head, he was central to the development and deployment of Rapt’s standard-setting suite of advertising yield solutions.
“We are excited to have both Ben and Dave on our Board and believe the addition of these 2 prominent industry veterans will prove valuable as we continue expansion of our business and bring innovative revenue optimisation solutions to the market.” said Joëlle Frijters, Improve Digital’s Chief Executive Officer.
The Improve Digital advisory board is a strong, balanced blend of skills and experience. The board provides guidance and insight in core areas important to Improve Digital.
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London, February 10th, 2009 –Improve Digital, a leading ad revenue optimisation provider in the online media industry and exclusive reseller of PubMatic in Europe, announced today that David Smith and Ben Crain both ex RAPT and ex Microsoft senior VP’s, joined Improve Digital’s advisory Board.
David Smith, has spent his career in management consulting, venture-funded technology companies, and media advisory services. Dave was instrumental in the successful exit of two start-ups, most recently with the advertising yield management technology firm Rapt (acquired by Microsoft, April 2008). With Rapt, and later with Microsoft Advertising, he built industry-leading publisher solutions sales and services teams. Dave will bring tremendous sales, sales strategy and sales management experience to Improve Digital.
Ben Crain is a well-known industry expert on inventory, pricing, and yield management in digital media who brings vast knowledge, experience and insight to Improve Digital. Most recently, he has been focused on the technology side of the equation, with Rapt (acquired by Microsoft, April 2008) and later with Microsoft Advertising. Turning his skills as a practitioner on their head, he was central to the development and deployment of Rapt’s standard-setting suite of advertising yield solutions.
“We are excited to have both Ben and Dave on our Board and believe the addition of these 2 prominent industry veterans will prove valuable as we continue expansion of our business and bring innovative revenue optimisation solutions to the market.” said Joëlle Frijters, Improve Digital’s Chief Executive Officer.
The Improve Digital advisory board is a strong, balanced blend of skills and experience. The board provides guidance and insight in core areas important to Improve Digital. Among its members are Robert Boekhorst, Partner at Baker & McKenzie and
About Improve Digital:
Leading premium publishers work with Improve Digital to increase revenues and yield from online advertising. Improve Digital’s offer is making use of own technology combined with PubMatic’s ad prediction platform in order to offer the full yield optimisation solution. Improve Digital has offices in London, Amsterdam, Hamburg and Paris and is a member of the IAB. In the US, Dave Smith and Ben Crain will be the commercial contact persons for commercial requests for the US market through their advisory firm Elevage Media (www.elevagemedia.com)
