Improve Digital recognised as a leader in the field of RTB and display has been invited for a live interview on BNR – Dutch news radio station.

The show has been broadcasted live yesterday but luckily for the ones that missed it- here is the original recording of the interview.

Janneke and Joelle have given a nice introduction to what Improve Digital is all about and also explained the trend of RTB and automation of the digital advertising.

It was a very good evening in Beurs van Baerlage in Amsterdam. Improve Digital’s Janneke Niessen called on stage introduced the company to the audience of industry leaders and we were honoured with the first copy of Technology, Media and Telecomunications Predictions 2012.  Deloitte Predictions are handed out each year to the most promising and fastest growing media company.

We already read the book but if you still haven’t – request your own copy here.

Deloitte’s TMT Predictions is a publication coming out each year naming key future 12-18 months trends in the technology-, media- and telecommunications sector.
Each year the Deloitte Predictions book is impatiently awaited by top business executives in 50 countries of publication worldwide. Each year this special book is launched at the Deloitte business gala event. There is only one company that gets the honour of receiving the predictions book as the very first. In 2012 Improve Digital has been chosen to be that company. Recently Improve Digital has been awarded a Deloitte Technology Fast 50 Rising Star and now renowned as a young, fast growing business it has been chosen to represent the industry and officially be handed over the first copy of Deloitte TMT Predictions 2012 book.
The event will take place on 18 January 2012 in Amsterdam. Sign up now to see Improve Digital on stage.
If you are curious about last year’s predictions you can download them here.

It’s that time of year of again – the 2011 end-of-year overview. From a sell-side perspective it has been an interesting year. RTB is growing and the adoption of media trading by agencies and other media buyers is transforming the European advertising landscape. Let’s look at some of the major developments that defined the year in Europe. (ExchangeWire)

Read the full article here.

Nominate us for the Best Technology Achievement Award that recognizes the most significant new technology of 2011.

Spread the word and vote for Improve Digital!

Founders of Improve Digital have been honoured finalists at this year’s Stevie Awards for Women in Business. The announcement was made a ceremony held at the Marriott Marquis Hotel in New York on Friday 11 November.

Janneke Niessen has been recognised in the category ‘Technology Innovator of the Year’ for developing Improve Digital’s technology platform. Launched in July 2011 and designed specifically to meet the challenges of the European market, 360Yield helps publishers to generate more revenues from online advertising. Joelle Frijters -‘Best Entrepreneur’ EMEA in the service business category. Joelle defines entrepreneurs as people who continually reinvent themselves and the environment around them to drive improvement and progress.

(more…)

The new version of Display Eco-System Map has been launched last week. The industry has been buzzing about it for some time. Now launched map has been posted in all main industry publications and just like last year, we are receiving great reviews from media industry experts.

Eric Ward, director of digital media at goetzpartners Corporate Finance comments: “It has been fascinating to see how rapidly the European online display advertising ecosystem has evolved over the past 12 months. The most important change we are seeing at present is the profound impact on the European landscape of automated media buying through RTB. Europe is becoming a single and more transparent media buying market for online advertising and that is spurring the growth of the industry. Advertisers, agencies and publishers are embracing new technologies at a faster pace than ever before as they seek to drive greater economic value from online advertising. While the ecosystem is very fragmented, we are starting to see the emergence of ad tech companies with the potential to become European and even global champions.”

Also Terence Kawaja, from LUMA partners responsible for concepting and production of the US Display Advertising Market said: “Ecosystem maps are a great way to frame a discussion around how an industry is structured and where it is going. Improve Digital has done a great job mapping the European landscape.”

Download your free copy of the map here.

After the huge success winning the Deloitte Rising Star Award, Improve Digital’s founders Janneke and Joelle have been shortlisted last week in the International Stevie Awards competition.

“The Stevie Awards were created to honor and generate public recognition of the achievements and positive contributions of organizations and business people worldwide.  Beginning with The American Business Awards in 2002, The International Business Awards in 2003, the Stevie Awards for Women in Business in 2004, and the Stevie Awards for Sales & Customer Service in 2006, its mission is to raise the profile of exemplary organizations and individuals among the press, the business community, and the general public.” (source: www.stevieawards.com)

The best applicants have been selected last week. Improve Digital’s Joelle Frijters is shortlisted in the category of Best Entrepreneur in EMEA recognizing individual women entrepreneurs in Europe, the Middle East , and Africa for their achievements. Together with Joelle, Improve Digital’s CIO and founder Janneke Niessen has been nominated in the Technology Innovator of the Year category recognizing women for their innovative use of technology in growing their businesses.