Founded in 2008, Improve Digital is Europe’s leading independent provider of real-time advertising technology. Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels. The company works with over 100 of the top publishers and media owners in Europe and, through them, supports the marketing efforts of tens of thousands of advertisers. In 2012, Improve Digital became part of PubliGroupe, a global leader in marketing services.
Improve Digital is headquartered in Amsterdam, with offices in the UK, Germany, and Spain. In 2013, Improve Digital was honoured with inclusion in Deloitte Technology’s Fast 500, ranking eleventh overall and first among marketing and advertising technology providers.
Improve Digital was founded by Joelle Frijters (CEO) and Janneke Niessen (CIO), both have worked in the digital marketing and media industry for more than 14 years.
Janneke Niessen and Joelle Frijters started Improve Digital in a home office in Amsterdam and today over 60 people work at Improve Digital with over 14 different nationalities, a company where diversity is not just a ‘value’, but a true reality.
The Improve Digital team would like to thank all of our clients, partners, and industry friends – old and new – who helped make this year’s Dmexco such a huge success. It is always a pleasure to spend time out… Read more »
6 October, 2014 – Amsterdam – Janneke Niessen, co-founder and CIO of Improve Digital, received the award for EY Entrepreneur of the Year. This is the latest in a long list of honours for Improve Digital and its co-founders, Janneke… Read more »
Find out more information about our Display Eco-System Map. Read more »
As pioneer in realtime supply Improve Digital is a reliable key source of premium inventory for us, but also an advocate for a better understanding of the complex realtime advertising ecosystem.