Europe's Leading Ad Technology Provider for Publishers

Learn more about our Founders, our Company Background, our People and our Partners

About Us

Founded in 2008, Improve Digital is Europe’s leading independent provider of real-time advertising technology.  Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels.  The company works with over 100 of the top publishers and media owners in Europe and, through them, supports the marketing efforts of tens of thousands of advertisers.  In 2012, Improve Digital became part of PubliGroupe, a global leader in marketing services.

Improve Digital is headquartered in Amsterdam, with offices in the UK, Germany, and Spain.  In 2013, Improve Digital was honoured with inclusion in Deloitte Technology’s Fast 500, ranking eleventh overall and first among marketing and advertising technology providers.

Founders Team

Improve Digital was founded by Joelle Frijters (CEO) and Janneke Niessen (CIO), both have worked in the digital marketing and media industry for more than 14 years.


Janneke Niessen and Joelle Frijters started Improve Digital in a home office in Amsterdam and today over 60 people work at Improve Digital with over 14 different nationalities, a company where diversity is not just a ‘value’, but a true reality.




Improve Digital Board members

Since last fall 2012, Improve Digital is a company of Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquired 85% of the Improve Digital shares. Discover the members of the board, Arndt C. Groth, CEO of PubliGroupe, and Renato A. Martignoni, CCD of PubliGroupe.



Comscore & Improve Digital breakfast in Amsterdam

Comscore & Improve Digital breakfast in Amsterdam

Key Takeaways: ‘Lesson Learned In Digital Advertising’   This past week, we had the good fortune to join with a diverse mix of industry friends and colleagues in Amsterdam for our jointly-hosted event with ComScore, ‘Lessons Learned In Digital’ Key… Read more »

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Press Releases

Morningstar UK adopts programmatic with Improve Digital

Morningstar UK adopts programmatic with Improve Digital

Global investment firm optimises online advertising with the Improve Digital 360 Platform   London, 19 November 2014:  Morningstar, Inc, a leading global investment research and management firm, is set to expand its sales strategy into programmatic advertising for the first time… Read more »

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PR Contact

Victoria_web Victoria Morrison
Director, PR & Comms
+44 (0) 7808 276868

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We use the 360Yield platform to benefit from the ‘Automated Channel’ as we find it essential to have full control while selling to RTB or other 3rd party buyers

Mercedes Blanquez Perez, Head of Ad Operations Telefonica

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