Europe's Leading Ad Technology Provider for Publishers

Learn more about our Founders, our Company Background, our People and our Partners

About Us

Founded in 2008, Improve Digital is Europe’s leading independent provider of real-time advertising technology.  Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels.  The company works with over 100 of the top publishers and media owners in Europe and, through them, supports the marketing efforts of tens of thousands of advertisers.  In 2012, Improve Digital became part of PubliGroupe, a global leader in marketing services.

Improve Digital is headquartered in Amsterdam, with offices in the UK, Germany, and Spain.  In 2013, Improve Digital was honoured with inclusion in Deloitte Technology’s Fast 500, ranking eleventh overall and first among marketing and advertising technology providers.

Founders Team

Improve Digital was founded by Joelle Frijters (CEO) and Janneke Niessen (CIO), both have worked in the digital marketing and media industry for more than 14 years.


Janneke Niessen and Joelle Frijters started Improve Digital in a home office in Amsterdam and today over 60 people work at Improve Digital with over 14 different nationalities, a company where diversity is not just a ‘value’, but a true reality.




Improve Digital Board members

Since last fall 2012, Improve Digital is a company of Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquired 85% of the Improve Digital shares. Discover the members of the board, Arndt C. Groth, CEO of PubliGroupe, and Renato A. Martignoni, CCD of PubliGroupe.



Improve Digital Publisher Summit Cannes 2014: Accelerate

Improve Digital Publisher Summit Cannes 2014: Accelerate

Improve Digital held its annual Publisher Summit in Cannes last week, bringing together a diverse group of industry leaders to explore strategies and tactics to accelerate the growth and success of today’s digital media publisher.   From data to devices,… Read more »

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Press Releases

Improve Digital Launches Pricing Control Centre, Rewriting The Rules For Programmatic Pricing

Improve Digital Launches Pricing Control Centre, Rewriting The Rules For Programmatic Pricing

The 360 Platform Leads Market, Providing Publishers with the Greatest Degree of Precision in Maximising Programmatic Revenue   Amsterdam, 03 June 2014: Improve Digital, Europe’s leading programmatic advertising technology provider, continues to innovate with the release of Pricing Control Centre… Read more »

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PR Contact

Victoria_web Victoria Morrison
Director, PR & Comms
+44 (0) 7808 276868

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Working with Improve Digital is a great example of how a strong partnership should operate. As a result of Improve’s RTB technology, its high-quality publishers, and excellent team, our clients have seen excellent results for their campaigns.

MediaMath Greg Williams, Co-Founder, VP - EMEA Business Operations, MediaMath

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