RELATIONSHIP MANAGEMENT IN THE ERA OF REAL TIME MARKETING
Moderation: Ciaran O´Kane
Guests: Joelle Frijters (Do-Founder & CEO Improve Digital), Arndt Groth (CEO PubliGroupe), Vincent Karachira (CEO Next Performance), Damian Lawlor (Director Media Buying Solutions Google), Matthias Pantke (Managing Director and CEO Adscale)
These days, the target-group management market in the advertising industry looks fragmented. Numerous service providers deliver a wide range of various technologies and solutions to publishers and agencies, whether it be ad networks, SSP / DSPs, audience or (re)-targeting providers. The media agencies are accused of non-transparent trading, and publishers fear the power of Google, which lets them stick to their own premium ad sales models. What if brands start their own ad management platforms and teams? Can they monetise more efficiently when cooperating with SSPs or publishers directly? Will ad networks survive and why does it seem that the service providers and their product ranges are more and more compatible? How can every player get a piece of the advertising pie? Let’s listen to the leading European players on how the collaboration needs to evolve between the parties!
New version of Display Eco-System Map released for 2012. Read more »
Working with Improve Digital is a great example of how a strong partnership should operate. As a result of Improve’s RTB technology, its high-quality publishers, and excellent team, our clients have seen excellent results for their campaigns.