Improve Digital News

Dr. Garry Turkington, Improve Digital`s VP Data Engineering discuss Big Data

Improve Digital is official sponsor of the ATS LONDON 2012 and our Vice President of Data Engineering Dr. Garry Turkington will be on the panel to discuss “Big Data in the World of Data Driven Advertising”.

Ad Trading Summit, London 2012 – Tuesday, September 18

BFI Southbank
Belvedere Road South Bank London, London SE1 8XT, GB

This year the event will be structured around three core themes:

• Programmatic Premium

• Applications of Programmatic Buying
• Big Data

The industry has moved on significantly since 2011. RTB is no longer a vision – it is now a business and commercial reality. This year, the level of dialogue will be more detailed and focussed, using the core themes to allow participants to delve into specific areas of interest. ATS London 2012 will feature THE biggest names in the industry and the most influential participants.

It will be bringing more marketers and advertisers to the table than ever before. We will see real world examples of how data driven advertising is influencing positive change in businesses engaged with it, and we will see live demonstrations from some of the most forward thinking companies in the ecosystem.

The event will of course maintain its unique blend of controversy, debate, opinion sharing and networking. If there is one event that should be bookmarked in the calendar year, it’s ATS London 2012.

Speakers Include:

Neal Mohan – VP of Display Advertising, Google
Mike Nolet – CTO & Co-Founder, Appnexus
Dr Boris Mouzykantskii – Founder, CEO & Chief Scientist, IPONWEB
Frank Addante – Founder & CEO, Rubicon Project
Erich Wassermann – Co Founder & GM, EMEA, MediaMath
Curt Hecht – Weather Channel
Anthony Rhind – Havas Digital
Sean Cornwall – Managing Director, E Harmony
Kirby Winfield – Senior Vice President, Corporate Development, comScore
Gustav Mellentin – Co-Founder & CEO, Adform
Brian Fitzpatrick – Managing Director, Europe, Adapt TV
Nerissa MacDonald – Director of Trading EMEA, MediaMind
Phil Macauley – EU Managing Director, Quantcast
Fabien Magalon – Managing Director, La Place Media
Jon Slade – Commercial Director, Digital Advertising, Financial Times
Martin Van Der Meij – Yield Manager, De Telegraaf Media Group, Netherlands
Andy Mihalop – Head of Digital, Money Supermarket
Josiah Amartey – Senior Online Marketing Manager, Virgin Media
Gavin Deadman – Digital Marketing Manager, PKR
Brad Terrell – VP & General Manager, Netezza & Big Data Platforms, IBM
Jonathan Wolf – Chief Buying Officer, Criteo
Abhinav Gupta – VP, Engineering, Rocket Fuel
Dr Garry Turkington – VP Data Engineering, Improve Digital
Maureen Little – VP of Business Development, Turn
Dawn Smith – VP, Global Solutions, Digitaria
Sam Watts – Associate Director, Data & Analytics, Starcom Mediavest Group
Chris Stark – Product Director, Infectious Media
Ciaran McConaghy - Marketing Solutions Director, Fabric Worldwide
Paul Gambrill – Head of Digital Marketing – Trading, BskyB
Philip Missler – Executive Director, Interactive Media
Tom Barnett – CEO, Switch Concepts