Visit our booth, discuss with us at the Debate Hall or join our Seminar with Joelle Firjters – See you at Dmexco 2012!
There is a lot going on around Improve Digital at Dmexco 2012. We are happy to welcome you at our both at the same location like last year Hall 8, B-010. Lets have a chat, enjoy a cafe or relax with a beer after a long Dmexco day.
We would also like to invite you to the following events with our CEO Joelle Frijters:
12. September 2012, 17:15-18:00, Debate Hall
RELATIONSHIP MANAGEMENT IN THE ERA OF REAL TIME MARKETING
These days, the target-group management market in the advertising industry looks fragmented. Numerous service providers deliver a wide range of various technologies and solutions to publishers and agencies, whether it be ad networks, SSP / DSPs, audience or (re)-targeting providers. The media agencies are accused of non-transparent trading, and publishers fear the power of Google, which lets them stick to their own premium ad sales models. What if brands start their own ad management platforms and teams? Can they monetise more efficiently when cooperating with SSPs or publishers directly? Will ad networks survive and why does it seem that the service providers and their product ranges are more and more compatible? How can every player get a piece of the advertising pie? Let’s listen to the leading European players on how the collaboration needs to evolve between the parties!
Joelle Frijters | Arndt Groth | Vincent Karachira | Damian Lawlor | Matthias Pantke
13. September 2012, 16:00-16:45, Debate Hall
THE ‘PREMIUM DISPLAY’ ECOSYSTEM OF THE FUTURE
New technologies in the form of data driven advertising and Real Time Bidding can cause a real paradigm shift within the display ad market, finally attracting the long-awaited branding budgets driving them towards premium publisher?s websites. But still the question remains, who will control this new ecosystem: Google – who is preparing to expand its business model to display advertising? Facebook – that pushes for offline branding budgets? Or will it be the premium media house that still owns the traditionally required premium content environment for branding campaigns? The seminar will provide answers to these questions and explain the strategic perspective of Real Time Bidding in detail.
SEE YOU AT DMEXCO!
New version of Display Eco-System Map released for 2012. Read more »
We use the 360Yield platform to benefit from the ‘Automated Channel’ as we find it essential to have full control while selling to RTB or other 3rd party buyers