In yet another sign that the European real time bidding market is developing quickly and RTB in Europe is emerging, Improve Digital has completed a wide-scale RTB integration with a number of key players.
Today, Improve Digital can announce that they have established partnerships with major RTB solution providers including AppNexus, Criteo, Mediamath and Adform to grow its Real Time Bidding ecosystem.
This move further completes Improve Digital’s RTB ecosystem, strengthening the technology platform offer, which is now connected with all major RTB players – including AppNexus, Criteo, Mediamath, Adform, Adnetik, Sociomantic, Invite, Turn, Revenue Cloud, Mythings, Struq, YD, Next Performance, Ignition One and many more.
These companies have a reputation for developing innovative real time advertising solutions and these partnerships will bring benefits to clients on both sides of the fence. It will give agency clients and media buyers direct access to European premium inventory at scale and within high quality content environments, and it will benefit Improve Digital’s publishers by connecting them to all major demand side partners, agencies and media buyers. This is all under Improve Digitals Private Ad Exchange principle where publishers control the access to their environment and audience in the automated channel.
“We are delighted to be joining “the circle of trust” with our new partners. It is great to be working with so many companies who are market leaders in their field, and our partnerships create benefits for all of our clients, making programmatic selling and buying even more powerful and attractive in Europe.”
says Joelle Frijters, CEO and Co-founder of Improve Digital.
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We use the 360Yield platform to benefit from the ‘Automated Channel’ as we find it essential to have full control while selling to RTB or other 3rd party buyers