Interviews and Wrap Up – Ad Trader Conference Hamburg 2012
Looking back to a great event in Hamburg we would like to share with you some impressions and interviews with key players within the new ecosystem!
We interviewed key influencers like Arnd Groth, Chairman of BVDW, Stephan Noller, CEO nugg.ad & Chairman Policy Committee IAB, Scott Meyer, Founder & CEO of Evidon, Erich Wasserman, Co-Founder & Managing Director EMEA at Mediamath, Lothar Prison, Chief Digital Officer at VivaKi, Ronald Paul, CEO of Quisma, Nerrisa MacDonald, Director of Trading EMEA, Mediamind, Sacha Berlik, CEO of mexad. and Ciaran O´Kane, Founder of Exchangewire.
Stéphanie Magnan
TESTIMONIALS
Our work with Improve Digital has been key to our growth. By enabling automated trading Improve has opened up the premium publishers in Europe to new players in the field like YD. In the new automated online eco system, networks and trading desks are able to compete for inventory on even par. YD has high standards in terms of real-time demand, flexibility in volumes and pricing. The Improve Digital team has proven to meet all of our demands on a strategic level as well as in day to day business.
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