Sanoma, the largest premium Publisher of the Netherlands, adds the expandable leaderboard as first rich media format to the automated trading proposition ADAPT. The complete network of Sanoma Media runs in ADAPT including Autotrader, Kieskeurig, Insidegamer, Startpagina, Viva en NU.nl…. Read more »
Torben Heimann, our Germany Country Manager, was invited to hold a Key Note on the Private Ad Ecosystem and present showcases from Improve Digital clients at the d3con in Hamburg, 20th of February. Torben Heimann together with Joep Hutschemaker, Head… Read more »
We have put together a ‘blueprint’ giving insight into what constitutes a private ad exchange strategy. Find out more and download your free copy here. Read more »
Ghostery is a great tool that helps you to check who is already dropping Cookies on your users and maybe taking advantage of audience extention and retargeting your audience. It is a browser plug that you can download here »
We use the 360Yield platform to benefit from the ‘Automated Channel’ as we find it essential to have full control while selling to RTB or other 3rd party buyers
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