Sanoma, the largest premium Publisher of the Netherlands, adds the expandable leaderboard as first rich media format to the automated trading proposition ADAPT. The complete network of Sanoma Media runs in ADAPT including Autotrader, Kieskeurig, Insidegamer, Startpagina, Viva en NU.nl…. Read more »
In collaboration with our customers, partners and input from all market participants, and driven by a popular demand, we published our European map now available for the Dutch Market. Originally published by LUMA Partners for the American market Market Map of… Read more »
Improve Digital thanks all of its customers! We know we have a lot to be thankful for and firmly believe in paying it forward in social engagement and entrepreneurship. We donated 3500€ to the formation of women in Morocco, using… Read more »
Improve Digital announced today the integration of the Media Trust’s new model of malware detection and elimination in order to guarantee the protection of the inventory of its premium publishers. This partnership represents a proactive, systematic approach to combating malware,… Read more »
The Red Herring editorial team selected the finalists for the 2012 Red Herring 100 Global Award. Improve Digital is selected for the Top 100 award. They are the most innovative and promising companies from a pool of thousands from across North… Read more »
Amsterdam/Lausanne, 23 October 2012 – Improve Digital, a European provider of sell-side platform (SSP) technology and services, has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquires 85% of the Improve Digital… Read more »
Improve Digital is extending its German team and has hired Torben Heimann as Managing Director for Germany. Torben is joining Improve Digital from Tradedoubler, where he worked as Country Manager for Germany and Market Unit Leader in Central Europe. With… Read more »
Big Data and the automisation of the Premium Inventory have been the hot topics at the Ad Traders Summit London 2012. Watch a short summery with the key players from our industry including Gustav Mellentin, CEO of Adform, Mike Nolet, Co-Founder… Read more »
Improve Digital is official sponsor of the ATS LONDON 2012 and our Vice President of Data Engineering Dr. Garry Turkington will be on the panel to discuss “Big Data in the World of Data Driven Advertising”. Ad Trading Summit,… Read more »
We work with Improve Digital and have watched our revenues increase – without any ‘cannibalisation’ of our premium sales. The high level of service provided is matched by the team’s transparency in terms of its willingness to share its knowledge. This is reinforced by an impressive platform that is customised to meet our own specific needs.
Age Sluis, Manager Online, Royal Wegener