Video: The Battle of the Machines
Improve Digital and MediaMath release ‘The Battle of the Machines – The real-time advertising era’ to help educate the market-place on the evolution and progress of automated media trading in digital advertising. The Battle of the Machines – The… Read more »
IAB Automated Trading Summit NL 2012
Janneke Niessen, Co-founder and CIO at Improve Digital will speak on the panel at the IAB Automated Trading Summit NL 2012, 9th of May 2012. The event will take place at the Westergasfabriek in Amsterdam, including speakers from companies… Read more »
Improve Digital selected as Red Herring Top 100 Europe!
The Red Herring editorial team selected the 2012 Top 100 Europe. This exceptional group of companies are among the most innovative, unique and promising companies selected from a pool of hundreds from across Europe. The Top 100 were evaluated on… Read more »
Sanoma Media´s ADAPT on Improve Digital Technology
Amsterdam, 19 April 2012 – Sanoma Media launches an advanced extension to the existing IMX Ad Exchange environment. The new Automated Trading Platform is called ADAPT and offers new purchasing options over and above the current CPC option (known as… Read more »
Martijn Eindhoven, Yield & Advertising Manager at Sonoma Media, discusses the ADAPT Platform in in more detail.
Sanoma Media, a leading pan-European publisher, announced it is rolling out an automated trading platform. Here Yield & Advertising Manager, Martijn Eindhoven, discusses the proposition in more detail, how it will help its third party publisher partners, and why it… Read more »
Improve Digital Gold Sponsor at Ad Trader Conference, 19th of April 2012 in Hamburg
Joelle Frijters, Co-founder and CEO at Improve Digital will speak on the panel at the Ad Trader Conference in Hamburg, 19th of April 2012. The full-day event focused on the growth of automated media buying and how it is effecting… Read more »
Improve Digital is Red Herring 100 Europe finalist
Improve Digital is being selected as one of this year’s Red Herring 100 Europe finalists, after the comittee screened hundreds of companies for the award. The complete list can be found at: http://www.redherring.com/red-herring-europe/2012-red-herring-europe-finalists/
Interviews and Wrap Up – Ad Trader Conference Hamburg 2012
Looking back to a great event in Hamburg we would like to share with you some impressions and interviews with key players within the new ecosystem! We interviewed key influencers like Arnd Groth, Chairman of BVDW, Stephan Noller, CEO nugg.ad… Read more »
Janneke Niessen is the Online Media Women of the Year in the Netherlands
The yearly Award was given during a cermony at the Westergasfabriek in Amsterdam, over 3.200 attented this first Live-Digital Marketing ! Event. Check out the Video!
Improve Digital speaking at the d3con in Hamburg, 30th of March
Joelle Frijters is invited to participate as a panel speaker at the 3dcon in Hamburg, 30th of March to talk about Improve Digitals approach to the German Market, the relevance of RTB and how the 360 Private Ad Exchange helps… Read more »
Colette Bongaerts
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