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Market Radar

The digital ecosystem is continuously evolving. Keep yourself updated by checking our selection of news.

Mad men are watching you!

The Economist with an interesting view on Data and RTB Read more »

Groupon makes a deal to improve personalization

Groupon Inc. has acquired Adku, a Palo Alto, CA-based company that describes itself as a “stealth startup looking to revolutionize e-commerce.” That vision is based on the company’s goal of digging deeply into data to offer… Read more  »

Exchange Wire: Retargeting Centralised

Why Agencies Should Internalise Buying Functions  Read more  »

iBusiness: Was Google wirklich vorhat

Acht Trends zur neuen sozialen Suche Read more  »

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Find out more information about our Display Eco-System Map. Read more »

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TESTIMONIALS

It is great to partner with such a progressive company as Improve Digital. Their service levels enable us to continiously explore new opportunities and work together on redesigning the digital media landscape to deliver better value to publishers, advertisers and consumers across EMEA.

Anke Kuik, Director of Activation, AOD, Vivaki

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Market Radar

Market Radar

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