The Economist with an interesting view on Data and RTB Read more »
Groupon Inc. has acquired Adku, a Palo Alto, CA-based company that describes itself as a “stealth startup looking to revolutionize e-commerce.” That vision is based on the company’s goal of digging deeply into data to offer… Read more »
Why Agencies Should Internalise Buying Functions Read more »
Acht Trends zur neuen sozialen Suche Read more »
We use the 360Yield platform to benefit from the ‘Automated Channel’ as we find it essential to have full control while selling to RTB or other 3rd party buyers
