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Market Radar

The digital ecosystem is continuously evolving. Keep yourself updated by checking our selection of news.

Mad men are watching you!

The Economist with an interesting view on Data and RTB Read more »

Groupon makes a deal to improve personalization

Groupon Inc. has acquired Adku, a Palo Alto, CA-based company that describes itself as a “stealth startup looking to revolutionize e-commerce.” That vision is based on the company’s goal of digging deeply into data to offer… Read more  »

Exchange Wire: Retargeting Centralised

Why Agencies Should Internalise Buying Functions  Read more  »

iBusiness: Was Google wirklich vorhat

Acht Trends zur neuen sozialen Suche Read more  »

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Find out more information about our Display Eco-System Map. Read more »

TESTIMONIALS

TESTIMONIALS

Our work with Improve Digital has been key to our growth. By enabling automated trading Improve has opened up the premium publishers in Europe to new players in the field like YD. In the new automated online eco system, networks and trading desks are able to compete for inventory on even par. YD has high standards in terms of real-time demand, flexibility in volumes and pricing. The Improve Digital team has proven to meet all of our demands on a strategic level as well as in day to day business.

Niels Baarsma, COO, YD World

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Market Radar

Market Radar

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