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Market Radar

The digital ecosystem is continuously evolving. Keep yourself updated by checking our selection of news.

Mad men are watching you!

The Economist with an interesting view on Data and RTB Read more »

Groupon makes a deal to improve personalization

Groupon Inc. has acquired Adku, a Palo Alto, CA-based company that describes itself as a “stealth startup looking to revolutionize e-commerce.” That vision is based on the company’s goal of digging deeply into data to offer… Read more  »

Exchange Wire: Retargeting Centralised

Why Agencies Should Internalise Buying Functions  Read more  »

iBusiness: Was Google wirklich vorhat

Acht Trends zur neuen sozialen Suche Read more  »

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New version of Display Eco-System Map released for 2012. Read more »

TESTIMONIALS

TESTIMONIALS

We use the 360Yield platform to benefit from the ‘Automated Channel’ as we find it essential to have full control while selling to RTB or other 3rd party buyers

Mercedes Blanquez Perez, Head of Ad Operations Telefonica

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Market Radar

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