Market Radar

The digital ecosystem is continuously evolving. Keep yourself updated by checking our selection of news.

Mad men are watching you!

The Economist with an interesting view on Data and RTB Read more »

Groupon makes a deal to improve personalization

Groupon Inc. has acquired Adku, a Palo Alto, CA-based company that describes itself as a “stealth startup looking to revolutionize e-commerce.” That vision is based on the company’s goal of digging deeply into data to offer… Read more  »

Exchange Wire: Retargeting Centralised

Why Agencies Should Internalise Buying Functions 

iBusiness: Was Google wirklich vorhat

Acht Trends zur neuen sozialen Suche

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