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Market Radar

The digital ecosystem is continuously evolving. Keep yourself updated by checking our selection of news.

Mad men are watching you!

The Economist with an interesting view on Data and RTB Read more »

Groupon makes a deal to improve personalization

Groupon Inc. has acquired Adku, a Palo Alto, CA-based company that describes itself as a “stealth startup looking to revolutionize e-commerce.” That vision is based on the company’s goal of digging deeply into data to offer… Read more  »

Exchange Wire: Retargeting Centralised

Why Agencies Should Internalise Buying Functions  Read more  »

iBusiness: Was Google wirklich vorhat

Acht Trends zur neuen sozialen Suche Read more  »

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Find out more information about our Display Eco-System Map. Read more »

TESTIMONIALS

TESTIMONIALS

As pioneer in realtime supply Improve Digital is a reliable key source of premium inventory for us, but also an advocate for a better understanding of the complex realtime advertising ecosystem.

Spree 7 Dirk Fiebig, COO, Spree 7

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Market Radar

Market Radar

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