Martijn Eindhoven, Yield & Advertising Manager at Sanoma Media, discusses the ADAPT Platform in in more detail.
Sanoma Media, a leading pan-European publisher, announced it is rolling out an automated trading platform. Here Yield & Advertising Manager, Martijn Eindhoven, discusses the proposition in more detail, how it will help its third party publisher partners, and why it has added a service layer for those buyers without the resource or know-how to execute automated buys.
Stéphanie Magnan
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