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Chris will be responsible for further strengthening the technical integration with the various data and buying partners, both global and local. This is essential to UK and European publishers to further drive up their revenues from automated trading.

Chris has in-depth knowledge of publishers’ requirements, having worked at publishing houses throughout his career to date. He joins Improve Digital from Trinity Mirror PLC, where he was head of online operations at MGN. Previously, Chris spent eight years at Hachette Filipacchi (UK) Ltd in a variety of roles in the ad operations and classified advertising departments. He has also worked for Attic Futura and IPC Media.

“With the launch of its 360Yield platform, Improve Digital is equipped to make significant new waves in the European online display advertising sector. When an opportunity to work at the company arose, I didn’t hesitate,” explains Chris. “European publishers face specific challenges of scale and defragmentation and Improve’s 360Yield platform is made to address these needs. I relish the prospect of playing a part in this and working at the cutting edge of the industry.”

Joëlle Frijters, CEO of Improve Digital, explains: “Attracting people of Chris’ calibre and with his extensive experience is a firm endorsement of what we set out to achieve with the launch of Improve Digital’s 360Yield platform. In particular, it ensures that we can provide publishers with the opportunity and the technology to let them build their own Private Ad Markets and Private Ad Exchanges.”