Improve Digital is extending its German team and has hired Torben Heimann as Managing Director for Germany. Torben is joining Improve Digital from Tradedoubler, where he worked as Country Manager for Germany and Market Unit Leader in Central Europe. With this move Improve Digital emphasizes its position as the leading European Sell Side Platform and makes an important step towards its German market roll out.
„Automation and Real Time Bidding solutions are the future of Online Display” says Torben Heimann. “Improve Digital’s advanced technology platform is the perfect partner for premium publishers in Germany. We will expand our service team in Germany in the next month and build a fully serviced German business hub.”
The 41 year old Heimann will be based at the Munich office. Before joining Improve Digital, Torben was responsible for the German and Central Europe markets at Tradedoubler. He also previously worked in managerial positions for AOL, Payback and Deutsche Bank.
“We are very happy to get Torben Heimann on board”, says Joelle Frijters, CEO and Co-Founder at Improve Digital. “Germany is our core market after the Netherlands and this is a signal that we want to grow fast there.”
Torben Heimann follows in his position as Managing Director from Nicolas Clasen who is now overseeing all marketing activities as Vice President Marketing for the Amsterdam based technology provider Improve Digital.
Vice President Marketing
Improve Digital – Real time advertising technology
m +49 (0) 170 24 63 761
New version of Display Eco-System Map released for 2012. Read more »
Our work with Improve Digital has been key to our growth. By enabling automated trading Improve has opened up the premium publishers in Europe to new players in the field like YD. In the new automated online eco system, networks and trading desks are able to compete for inventory on even par. YD has high standards in terms of real-time demand, flexibility in volumes and pricing. The Improve Digital team has proven to meet all of our demands on a strategic level as well as in day to day business.