Big Data and the automisation of the Premium Inventory have been the hot topics at the Ad Traders Summit London 2012. Watch a short summery with the key players from our industry including Gustav Mellentin, CEO of Adform, Mike Nolet, Co-Founder & CTO at AppNexus, Josiah Amartey, Senior Digital Marketing Manager at Virgin, Gustav von Sydow, Founder and CEO of burt and Simon Halstead, Director Mircosoft Advertising Exchange, EMEA. Watch the video here!
New version of Display Eco-System Map released for 2012. Read more »
We use the 360Yield platform to benefit from the ‘Automated Channel’ as we find it essential to have full control while selling to RTB or other 3rd party buyers