Increase your instant reach and gain efficiency in acquiring new publishers, working with Improve Digital brings you numerous benefits:
Increased Reach
Working with Improve Digital brings instantly hundreds or thousands of publishers to your network. This gives you the ability to expand into new markets and make better use of targeting technologies. In times you’re looking for additional inventory, Improve Digital can be a source of instant impressions buying and in times of limited budgets, Improve Digital can be your partner to monetise your unsold.
Increased Efficiencies
Eliminate the hassles of faxing or emailing ad network agreements back and forth. With Improve Digital, you decide how much time to invest in managing those relationships. Having Improve Digital as a partner for publisher management, allows you to concentrate on other aspects of growing your business.
Strong Publisher Relationships & Dynamic defaulting
Due to the nature of Improve Digital’s dynamic system, publishers are much less likely to remove your ad network from their ad rotation. We ensure that publishers see value from every impression, regardless of whether or not you have campaigns available at that given moment. For those times when you need to default (aka pass back) on an impression, PubMatic’s system makes this seamless for the publisher so the ad network isn’t penalized. Because of the consistent value provided by Improve Digital, you can enjoy a lifelong, value-based relationship with each Improve Digital and PubMatic publisher where the amount of inventory you receive is based on the value you provide to that publisher. It’s a win-win for you and the publisher.
High Performance
Improve Digital provides intelligent services that optimise the ad network chosen for a particular ad impression on a publisher’s web page. These intelligent services can dramatically increase the overall performance that your network achieves. PubMatic’s proprietary dynamic defaulting system allows ad networks to see many more unique users for their first impression for any given campaign.
Contact
Vikki Chase, Senior Account Manager, v.chase@improvedigital.com, + 44 (7805) 778 263
