Télécharger le nouveau Display Market Map France 2013 ICI

Les finalistes sont évalués sur des critères quantitatifs et qualitatifs, tels que les performances financières, l’innovation technologique, la qualité de management, la création de propriété intellectuelle, le taux de croissance annuel cumulé, la mise en place de la stratégie, et les perturbations au sein de leur structure.

Après une dernière évaluation devant le jury, une présentation en direct au Forum Mondial Red Herring à Los Angeles du 27 au 29 novembre, les gagnants du Top100 Mondial seront désignés. L’annonce officielle aura lieu lors d’un dîner spécial de remise des récompenses le 29 novembre.

Improve Digital’s technology is tailored to the needs of European premium publishers looking to automate their sales relationships and manage their own private market places. Today over 70 premium European publishers use Improve Digital’s platform and the technology is compatible with all major ad systems in the market. The company employs over 50 professionals and has offices and local teams in its core markets Germany, France, UK, Netherlands, and Spain.

Joëlle Frijters, CEO and founder of Improve Digital, said: “There is a whole new world evolving with advertising budgets seeking the automated route. In a few years we expect the majority of the advertising budgets to be traded in an automated fashion and in real-time. With this strategic step, we are looking forward to rolling out our company even more quickly and broadly, benefitting from a strong majority shareholder.”

Arndt Groth, CEO PubliGroupe: “Improve Digital is a fast growing company with an outstanding value proposition and technology. The dynamic and leading European sell-side platform (SSP) provider gives PubliGroupe an excellent opportunity to grow internationally in the field of real-time advertising, further developing our existing, trusted relationships with premium publishers, agencies and advertisers in a mutually beneficial manner”.

Janneke Niessen, CIO and founder of Improve Digital: “This investment allows us to continue to strongly develop our technology around our three strategic pillars of RTB, premium and data and continue to offer our clients a competitive platform, tailored to their needs allowing them to be in control of their future and revenue.”

Martijn Hamann, Partner at Van den Ende & Deitmers: “We’re proud to have been able to support such a great innovative technology company through their growth, internationalization and R&D stage. It’s a compliment for the founders, to sign an agreement with such a reputable company listed on the Swiss stock exchange. It will be a strong force behind the further growth of Improve Digital.”

The transaction is subject to approval by the Swiss Competition Commission (COMCO).

About Improve Digital
Headquartered in Amsterdam, Improve Digital was founded in 2008. The company provides real-time advertising technology to owners of premium digital media who want to build their own private ad ecosystem. Improve Digital enables media owners to build, grow, manage, control and optimise their own environment, driving revenues from direct campaigns, RTB, ad networks, exchanges, trading desks and any other third party media buyers. In 2012, The company was a European Red Herring Top 100 winner and was selected a Global Red Herring Top 100 company in 2012. In 2011, Improve Digital was a Deloitte Fast50 winner.

For more information visit www.improvedigital.com.
About PubliGroupe
PubliGroupe is a leading Swiss-based provider of marketing and media sales services, enabling advertisers to reach their audience by optimising the return of their marketing spending and allowing media owners to effectively monetise their reach. It is a performance-oriented full-service provider, employing state-of-the-art data processing tools and information technology with the ultimate goal of making marketing processes more effective for its clients, be it in traditional or digital media. The company is organised into three client-oriented business segments: ‘Media Sales’, ‘Search & Find’ and ‘Digital & Marketing Services’. Each segment is responsible for its own profits and long-term performance. The holding company PubliGroupe is listed on the Swiss stock exchange SIX (PUBN).

For more information visit www.publigroupe.com.
Press contact:

Improve Digital BV
Nicolas Clasen
Vice President Marketing
Tel: +49 170 24 63 761
E-Mail: n.clasen@improvedigital.com

Ad Trading Summit, London 2012 – Tuesday, September 18

BFI Southbank
Belvedere Road South Bank London, London SE1 8XT, GB

This year the event will be structured around three core themes:

• Programmatic Premium

• Applications of Programmatic Buying
• Big Data

The industry has moved on significantly since 2011. RTB is no longer a vision – it is now a business and commercial reality. This year, the level of dialogue will be more detailed and focussed, using the core themes to allow participants to delve into specific areas of interest. ATS London 2012 will feature THE biggest names in the industry and the most influential participants.

It will be bringing more marketers and advertisers to the table than ever before. We will see real world examples of how data driven advertising is influencing positive change in businesses engaged with it, and we will see live demonstrations from some of the most forward thinking companies in the ecosystem.

The event will of course maintain its unique blend of controversy, debate, opinion sharing and networking. If there is one event that should be bookmarked in the calendar year, it’s ATS London 2012.

Speakers Include:

Neal Mohan – VP of Display Advertising, Google
Mike Nolet – CTO & Co-Founder, Appnexus
Dr Boris Mouzykantskii – Founder, CEO & Chief Scientist, IPONWEB
Frank Addante – Founder & CEO, Rubicon Project
Erich Wassermann – Co Founder & GM, EMEA, MediaMath
Curt Hecht – Weather Channel
Anthony Rhind – Havas Digital
Sean Cornwall – Managing Director, E Harmony
Kirby Winfield – Senior Vice President, Corporate Development, comScore
Gustav Mellentin – Co-Founder & CEO, Adform
Brian Fitzpatrick – Managing Director, Europe, Adapt TV
Nerissa MacDonald – Director of Trading EMEA, MediaMind
Phil Macauley – EU Managing Director, Quantcast
Fabien Magalon – Managing Director, La Place Media
Jon Slade – Commercial Director, Digital Advertising, Financial Times
Martin Van Der Meij – Yield Manager, De Telegraaf Media Group, Netherlands
Andy Mihalop – Head of Digital, Money Supermarket
Josiah Amartey – Senior Online Marketing Manager, Virgin Media
Gavin Deadman – Digital Marketing Manager, PKR
Brad Terrell – VP & General Manager, Netezza & Big Data Platforms, IBM
Jonathan Wolf – Chief Buying Officer, Criteo
Abhinav Gupta – VP, Engineering, Rocket Fuel
Dr Garry Turkington – VP Data Engineering, Improve Digital
Maureen Little – VP of Business Development, Turn
Dawn Smith – VP, Global Solutions, Digitaria
Sam Watts – Associate Director, Data & Analytics, Starcom Mediavest Group
Chris Stark – Product Director, Infectious Media
Ciaran McConaghy - Marketing Solutions Director, Fabric Worldwide
Paul Gambrill – Head of Digital Marketing – Trading, BskyB
Philip Missler – Executive Director, Interactive Media
Tom Barnett – CEO, Switch Concepts

find more infos at http://www.exchangewire.com/events/ats-london/

Moderation: Ciaran O´Kane
Guests: Joelle Frijters (Do-Founder & CEO Improve Digital), Arndt Groth (CEO PubliGroupe), Vincent Karachira (CEO Next Performance), Damian Lawlor (Director Media Buying Solutions Google), Matthias Pantke (Managing Director and CEO Adscale)

Check out the video here!

These days, the target-group management market in the advertising industry looks fragmented. Numerous service providers deliver a wide range of various technologies and solutions to publishers and agencies, whether it be ad networks, SSP / DSPs, audience or (re)-targeting providers.  The media agencies are accused of non-transparent trading, and publishers fear the power of Google, which lets them stick to their own premium ad sales models.  What if brands start their own ad management platforms and teams? Can they monetise more efficiently when cooperating with SSPs or publishers directly?  Will ad networks survive and why does it seem that the service providers and their product ranges are more and more compatible?  How can every player get a piece of the advertising pie?  Let’s listen to the leading European players on how the collaboration needs to evolve between the parties!

Cette avancée complète l’écosystème RTB d’Improve Digital, renforçant l’offre de la plateforme technologique, qui est désormais connectée aux « Grands » du RTB comme : Appnexus, Criteo, Mediamath, Adform, Adnetik, Sociomantic, Invite, Turn, Revenue Cloud, Mythings, Struq, YD, Next Performance, Ignition One, entre autres.

Ces entreprises sont réputées pour développer des solutions innovantes dans le domaine de la publicité en temps réel. De ces partenariats les clients bénéficieront des deux facettes techniques. Les agences, éditeurs et acheteurs media auront accès à un inventaire Premium Européen. Quant aux éditeurs utilisant la technologie d’Improve Digital, ils bénéficieront de multiples connections en temps réels avec tous les partenaires majeurs de l’achat média automatisé (Adnetworks, agencies trading desks, plateformes d’affiliation, annonceurs,…)
Ces intégrations majeures renforcent le positionnement d’Improve Digital comme fournisseur de technologies permettant aux éditeurs de créer leur propre « place de marché privée » accessible par l’ensemble des acteurs de l’achat média automatisé.

“Nous sommes ravis de conforter notre relation de confiance avec nos partenaires technologiques leader sur le marché. C’est une opportunité supplémentaire pour nos clients éditeurs qui bénéficient d’une des plus primées et des plus puissantes technologies d’optimisation en Europe. »
Joelle Frijters, CEO and Co-fondatrice d’ Improve Digital.

A propos d’ Improve Digital

Improve Digital entreprise leader, propose une technologie d’optimisation des revenus publicitaires en temps réel, permettant aux éditeurs de développer leur propre écosystème publicitaire et de maximiser leur revenu. Fondée à Amsterdam, Improve Digital permet aux éditeurs media online de mieux gérer, contrôler et optimiser leur propre environnement publicitaire, tout en valorisant leur contenu et leurs audiences. Improve Digital possède des bureaux à Londres, Amsterdam, Paris, Munich et Madrid.

Another addition to the Automated Trading environment will follow shortly, with the launch of the ADAPT Audience, ADAPT Discovery and ADAPT mobile products.

Automated Trading

The online advertising market has changed dramatically in recent years. Today 36% of display advertising purchasing is automated due to the increased demand for efficiency. In 2007 Sanoma Media already launched the first version of an Ad Exchange: IMX. Now, five years on and with far more experience, it is time for a new state-of-the-art version of this automated trading environment with various calculators within an even larger quality network such as the SBS network, KPN Vandaag, Scholieren.com and the MTV network.

Sanoma Media’s Automated Trading Platform is exceptional at a national and even European level. Media agencies with the right technology can purchase via ADAPT, but parties without the right technology or expertise at their disposal will also be given in-depth advice by Sanoma Media about automated trading. Given our different product formats, there is an appropriate automated trading solution for each and every advertiser.

Rachel Gómez y Maseland, sales director, says, “ADAPT is the right solution for advertisers and agencies seeking assurance of a high-quality network for their campaign, yet who still wish to purchase via auction. We have found that it’s exactly the combination of premium advertisements, such as rich media or branded content, and performance-driven campaigns purchased via ADAPT that yield optimum results”.

See all speakers and the event here »