Press Release

Improve Digital founders finalists of Stevie Awards Women in Business 2011

Founders of Improve Digital have been honoured finalists at this year’s Stevie Awards for Women in Business. The announcement was made a ceremony held at the Marriott Marquis Hotel in New York on Friday 11 November.

Janneke Niessen has been recognised in the category ‘Technology Innovator of the Year’ for developing Improve Digital’s technology platform. Launched in July 2011 and designed specifically to meet the challenges of the European market, 360Yield helps publishers to generate more revenues from online advertising. Joelle Frijters -‘Best Entrepreneur’ EMEA in the service business category. Joelle defines entrepreneurs as people who continually reinvent themselves and the environment around them to drive improvement and progress.

“Entrepreneurs play a key role in both business and society,” according to Joelle. “The Stevie Awards for Women in Business show what is possible. They also play a key role in encouraging women to follow their intuition if they have an idea that they believe is a serious commercial proposition.”

Janneke comments: “It is important that women are encouraged to regard working in the technology sector as a rewarding career choice – and one that enables them to play a role in shaping the future. These awards are an ideal way to show what can be achieved.”

“Women entrepreneurs and executives continue to innovate, excel, and impress,” said Michael Gallagher, president of the Stevie Awards. “Regardless of general economic conditions, the achievements of women-owned and –run organizations around the world remain high, and are reflected in this year’s impressive body of Finalists.”

The Stevie Awards were created to honour and generate public recognition of the achievements and positive contributions of organisations and business people worldwide. The Women in Business category, which was launched in 2004, received more than 1,300 entries in 2011 – a record for the competition.

Details about the Stevie Awards for Women in Business are available at