Improve Digital’s Michel Juvillier a Keynote speaker at ATS Paris
Michel Juvillier, VP Publisher Development responsible for our business development in France will be welcoming visitors of ATS Paris with his keynote on Private Ad markets, RTB and specifics of the European market.
ATS Paris (held on 27 October in Salons Du Louvre) is the first French-focused event on the data-driven display marketplace. Delving deep into the business of automated media trading and the technology that underpins it, ATS aims to inform attendees on the latest trends in display buying. (source: www.exchangewire.com)
Next to the keynote by Michel, ATS Paris will host speakers from Hi-Media, MediaMath, Google, Matiro, Turn and other media trading companies.
Areas of focus for ATS include: real-time bidding, data trading, semantic targeting, audience buying, ad technology infrastructure, media optimisation, agency/advertiser exchange strategy and publisher-side trading.