UK breakfast for premium publishers

On the 30th of June we hosted our first ‘Table of Twelve’ breakfast session in the Haymarket hotel in London. During these sessions we discuss trends and issues that are currently relevant or could become relevant in the near future. With these sessions we want to share our experience with and view on these trends and provide them with a platform to have an open discussion and share their experience.

During the breakfast we welcomed 12 top premium publishers from the UK. The topic was around trends in US and what that means or can mean for the UK market int he future. Topics of the session:

  • Democratization of consumer data
  • URL based versus audience centric advertising
  • The development in eCPM’s and pricing models
  • The growth or decline in the number of ad networks
  • The role of adexchanges
  • The impact of demand drive exchanges

The topics appeared to be hot and therefore we ended in a lively discussion!
Are you a Tier A publisher and would like to attend next time?

Please email us at info @improvedigital.com

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