Real Time Bidding is the hottest ticket in the exchange space at the minute. Buy-side and sell-side all have (or are getting) RTB functionality. The AdX and the RightMedia exchanges have it. Most of the DSPs have it. And now some of the yield optimisers are offering it as part of their service to publishers and ad networks. Janneke Niessen, Co-founder and COO of Improve Digital, took some time this week to speak to FarneyMedia about their Pubmatic-powered platform’s RTB capabilities, and how it can help European publishers.
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