Improve Digital has opened offices in Hamburg and Paris following the launch of Improve Digital in Amsterdam and London underlying the need for local presence in these markets. Ex Microsoft and Bertelsmann Internet veteran Axel Hoehnke has been appointed Managing Director in Hamburg with Michel Juvillier (ex Microsoft and Advertising.com) heading up the French office.
As the strategic partner to Pubmatic, Improve Digital opened offices in Amsterdam and London in 2007. Its technology enables publishers to maximise revenues via the automated optimisation of ad networks and the use of targeting capabilities. Due to data insights publishers are able to construct an optimal yield mix.
Working with German Publisher Bertelsmann for 4 years and over 7 years with technology leaders Digital Envoy and Atlas Microsoft, Axel Hoehnke is a highly respected targeting and ad technology expert. In 2008/2009 it was his responsibility to integrate Atlas & Rapt Portfolio into Microsoft Publisher Solutions.
Axel Hoehnke: “Yield Management is a highly challenging task for any publisher. It´s not enough to own and understand a great technology – a successful publisher has to manage this technology on a day to day basis, which is not necessarily the core business for a media house. Improve Digital provides value by offering technology plus services plus a commitment to the local market creating real value to the publisher and the ad networks as we improve overall efficiency. Improve Digital combines these success factors in a perfect way. Our goal is to become the strategic partner for leading publishers and sales houses and establish a long lasting relationship based on trust and excellence.“
Michel Juvillier has 20 years of experience in the French advertising industry. He worked for 6 years at the newspaper group Liberation and 8 years at Microsoft/MSN. He is the former deputy Managing Director of Advertising.com in France. Michel is recognised as a leading on-line advertising expert and has advised companies such as Schibsted group, Reed Midem and Sony Music. He lectures at several French Business School (ISG, EMLV, IPAG) on the subject of E-Business and is well known for his active collaboration with French professional advertising associations (IAB, EBG, UDA…)
Michel Juvillier: “Improve Digital allows publishers to benefit from ad networks and exchanges in harmony with their premium direct sales strategies. Improve Digital offers a solid range of yield management solutions to provide ongoing increased yield and revenue return”.
