Platform Privacy Policy

Information about cookies, privacy and opt-out

Wilt u deze informatie in het Nederlands lezen? Klik dan hier.

 

Why cookies?

Yesterday I was looking for a nice city break. Today on a news site I saw an offer for a weekend in Paris. In short, the advert was adapted to my current interests”

This explanation of cookies was written in collaboration with industry parties and discussed with regulator ACM.

 

To offer you better service when visiting websites most sites use cookies: practical technologies that collect and use information, making websites easier to use. For instance, cookies ensure that you can remain logged in on a website or that your preferences, such as location and language settings, will be remembered. As well, when shopping online cookies maintain your digital shopping cart. Moreover, thanks to cookies website owners can see how often their sites – and which pages – are viewed by visitors. Furthermore, some cookies make it possible to track your browsing behaviour. In doing so sites and advertisers will know something about your preferences so that they can show you more relevant ads. In most cases ads are necessary to finance websites. Thanks to cookies ads are adapted to your own interests as much as possible.

 

Cookies are stored on your computer and you can remove them at any time. This is easy to do. Click on one of the icons below to go directly to your browser manual. Remember that you will have to set your preferences again or login again on some websites after removing cookies.

 

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Important to know: The use of cookies is safe. E-mail and telemarketing actions are not the result of cookies. Cookies do not save your e-mail address or phone number, and cookies are not used to build up profiles that lead to a person.

 

Below you will find more information about the cookies used by Improve Digital.

Additional information about data categories and use, and retention periods

At the end you will find additional information about the use of the data collected with cookies, such as the categories of information Improve Digital collects and what this means for you. We also provide information about how long the information is kept and how to contact us.

Changing cookie settings: opt-out? 

If you no longer want Improve Digital to place cookies in order to show you personalised ads, you can opt-out at http://www.improvedigital.com/en/opt-out-page. Choosing to do so does not mean that you will no longer see ads on the Internet; it only ensures that the online ads you get to see through Improve Digital will no longer be tailored to your interests.

 

 

Explanation of the cookies used by Improve Digital

 

Introduction

Websites use practical and useful techniques that increase user-friendliness and make sites as interesting as possible for every visitor. The best known examples of these types of techniques are cookies and scripts (hereinafter both called “cookies”). Cookies can be used by website owners or third parties – such as advertisers – which communicate through the website you visit.

 

The use of cookies is safe. No personal information, such as phone numbers or e-mail addresses, can be derived from cookies. This is why cookies cannot be used for e-mail and telemarketing actions. 

 

We believe it is very important that you know which cookies Improve Digital uses and for what purposes they are used. We would like to safeguard your privacy as well as the financing and user-friendliness of the website of our clients as much possible. Here below you can read about the cookies used by Improve Digital and for what purposes.

 

This cookie disclaimer applies to Improve Digital and has been drawn up in collaboration with industry parties and discussed with regulator ACM (formerly OPTA). The explanation about cookies on the website(s) of the industry parties is the same as much as possible. However, the texts are of course adapted to the actual use of cookies and thereby exactly the same text will not be found on every website.

 

Cookies to be able to show ads

Our clients use the technology of Improve Digital to sell advertising space. These ads are for them a necessary source of income, with which they finance their website. The goal of our clients is to provide their visitors information that is as relevant as possible for him or her, including by adapting what kind of ads are displayed. To be able to make these adjustments, our clients try and determine your presumed interests, based on your visit to their website, and any information you have shared if you are logged in, all with building up a profiles that leads to a person. Based on that information, they offer advertising space, using the Improve Digital technology.

 

When selling the advertising space, and when displaying some ads (or video messages) cookies or the advertising identifiers from your mobile device are used. These ads are placed by third parties on the websites of our clients.

 

Third parties that buy ad space through our platform, can place cookies. Please contact such third party directly to ask what cookies they place, for what reason, what the lifetime of the cookie is, and how they guarantee your privacy.

 

The cookies we place make it possible for our clients to use our services to show ads to you, and:

  • Track what ads you have already seen to avoid showing you the same ads again.
  • Track how many visitors click on the advert for the purpose of settling accounts with the advertiser.
  • Track how many orders have been placed through the advert for the purpose of settling accounts with the advertiser.
  • For our clients to register your visit in order to try and assess your interests.

Below is a list of the cookies we use for selling advertising space for our clients , what data they collect and how long they are used.

Name Placed by Reason How long
pvt/pct Improve Digital Track views and clicks to measure conversions. 90 days
fh Improve Digital Track views for reporting to client. 90 days
is Improve Digital To limit the number of advertisements you see (frequency capping). 90 days
ih Improve Digital To limit the number of advertisements you see (frequency capping). 90 days
sh Improve Digital To limit the number of advertisements you see (frequency capping). 90 days
ad Improve Digital Track views and clicks to measure conversions. 90 days
pxl Improve Digital Division by client into groups. 90 days
um Improve Digital  To enable the bidding process. 90 days
umeh Improve Digital  To enable the bidding process. 90 days
lc7d Improve Digital To enable the bidding process. 7 days
lcri5m Improve Digital To enable the bidding process. 5 minutes
lcai9h Improve Digital To enable the bidding process. 9 hours

 

Browser settings and opt-out

If you do not want websites to place cookies on your computer, then you can change your browser settings so that you receive a warning before cookies are placed. You can also adapt the settings so that your browser refuses all cookies or refuses only cookies from third parties. You can also remove cookies that have already been placed. Note that you need to change separate settings for every browser and computer you use.

 

Be aware that if you do not allow cookies, it is possible that some functions of the sites of our clients you visit will not work or even that you will no longer be able to view certain websites. As well, refusing cookies does not mean that you will no longer see any ads. The ads will simply no longer be tailored to your interests and will be repeated more often. After all, there are also ads that do not use cookies. These ads may be adopted to the contents of the website. You can compare such content dependent ads to television advertising.

 

Adapting your settings varies per browser. If needed use the help function of your browser or click on one of the icons below to go directly to your browser manual. If you want to turn off cookies from Improve Digital you can do so through our opt-out page at http://www.improvedigital.com/en/opt-out-page .

 

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Additional information about data categories and use, and retention periods

Data categories

Besides the above-mentioned data that Improve Digital collects and processes, there are also the following types of data, per advert:

– The URL of the site visited.

– General data about the browser used, for instance whether it is Chrome or Firefox, and what version.

– If you visit the website with a desktop/laptop or tablet/smartphone.

– The version and language of the operating system used.

– Upon access, the approximate geographical location of the visitor based on the IP address, at the country or region level.

As well Improve Digital also collects and processes:

– The IP address used (the address of the Internet connection). 

– Conversion data: our clients use this to settle accounts with the advertiser.

 

Data use

Improve Digital uses the data it collects for the following purposes:

– The URL of the site visited, browser data, type of device used, the version and language of the operating system used, and geographical data: our clients can decide to share or not share this date with advertisers, so that the advertiser can decide to buy the ad space or not.

– IP address: to be able to show ads

– Conversion data: to be able to settle accounts with the advertiser for the ads shown and to no longer show you ads above a certain amount or after conversion (frequency capping).

 

Sharing with third parties

Via the Improve Digital platform the above data is share only with third parties to make it possible for the client to sell its advertising space, and for the advertiser to place its ads.

 

Security

Improve Digital takes reasonable steps to protect all information that they process against misuse, loss, unauthorized access, modification or notification. Improve Digital takes physical, electronic and procedural safeguards to protect the data it processes. By doing so we limit access to this information to authorized employees and suppliers needing this information to be able to carry out their work.

 

Your rights with regards to your data

If you want to correct, update or delete the data we have on you, you can contact us by e-mail at privacy@improvedigital.com. We will provide you with instructions about what information (cookie) we need so that we are able to find the data in question. If you ask us to delete ​​your data then we reserve the right to store the data we need to meet our legal and internal audit requirements.

 

Improve Digital, last updated on 24 July 2014