Information about cookies, privacy and opt-out
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“Yesterday I was looking for a nice city break. Today on a news site I saw an offer for a weekend in Paris. In short, the advert was adapted to my current interests”
This explanation of cookies was written in collaboration with industry parties and discussed with regulator ACM.
Cookies are stored on your computer and you can remove them at any time. This is easy to do. Click on one of the icons below to go directly to your browser manual. Remember that you will have to set your preferences again or login again on some websites after removing cookies.
Below you will find more information about the cookies used by Improve Digital.
Additional information about data categories and use, and retention periods
At the end you will find additional information about the use of the data collected with cookies, such as the categories of information Improve Digital collects and what this means for you. We also provide information about how long the information is kept and how to contact us.
Changing cookie settings: opt-out?
If you no longer want Improve Digital to place cookies in order to show you personalised ads, you can opt-out at http://www.improvedigital.com/en/opt-out-page. Choosing to do so does not mean that you will no longer see ads on the Internet; it only ensures that the online ads you get to see through Improve Digital will no longer be tailored to your interests.
Explanation of the cookies used by Improve Digital
Websites use practical and useful techniques that increase user-friendliness and make sites as interesting as possible for every visitor. The best known examples of these types of techniques are cookies and scripts (hereinafter both called “cookies”). Cookies can be used by website owners or third parties – such as advertisers – which communicate through the website you visit.
We believe it is very important that you know which cookies Improve Digital uses and for what purposes they are used. We would like to safeguard your privacy as well as the financing and user-friendliness of the website of our clients as much possible. Here below you can read about the cookies used by Improve Digital and for what purposes.
Cookies to be able to show ads
Our clients use the technology of Improve Digital to sell advertising space. These ads are for them a necessary source of income, with which they finance their website. The goal of our clients is to provide their visitors information that is as relevant as possible for him or her, including by adapting what kind of ads are displayed. To be able to make these adjustments, our clients try and determine your presumed interests, based on your visit to their website, and any information you have shared if you are logged in, all with building up a profiles that leads to a person. Based on that information, they offer advertising space, using the Improve Digital technology.
When selling the advertising space, and when displaying some ads (or video messages) cookies or the advertising identifiers from your mobile device are used. These ads are placed by third parties on the websites of our clients.
Third parties that buy ad space through our platform, can place cookies. Please contact such third party directly to ask what cookies they place, for what reason, what the lifetime of the cookie is, and how they guarantee your privacy.
The cookies we place make it possible for our clients to use our services to show ads to you, and:
- Track what ads you have already seen to avoid showing you the same ads again.
- Track how many visitors click on the advert for the purpose of settling accounts with the advertiser.
- Track how many orders have been placed through the advert for the purpose of settling accounts with the advertiser.
- For our clients to register your visit in order to try and assess your interests.
Below is a list of the cookies we use for selling advertising space for our clients , what data they collect and how long they are used.
Browser settings and opt-out
If you do not want websites to place cookies on your computer, then you can change your browser settings so that you receive a warning before cookies are placed. You can also adapt the settings so that your browser refuses all cookies or refuses only cookies from third parties. You can also remove cookies that have already been placed. Note that you need to change separate settings for every browser and computer you use.
Adapting your settings varies per browser. If needed use the help function of your browser or click on one of the icons below to go directly to your browser manual. If you want to turn off cookies from Improve Digital you can do so through our opt-out page at http://www.improvedigital.com/en/opt-out-page .
Additional information about data categories and use, and retention periods
Besides the above-mentioned data that Improve Digital collects and processes, there are also the following types of data, per advert:
– The URL of the site visited.
– General data about the browser used, for instance whether it is Chrome or Firefox, and what version.
– If you visit the website with a desktop/laptop or tablet/smartphone.
– The version and language of the operating system used.
– Upon access, the approximate geographical location of the visitor based on the IP address, at the country or region level.
As well Improve Digital also collects and processes:
– The IP address used (the address of the Internet connection).
– Conversion data: our clients use this to settle accounts with the advertiser.
Improve Digital uses the data it collects for the following purposes:
– The URL of the site visited, browser data, type of device used, the version and language of the operating system used, and geographical data: our clients can decide to share or not share this date with advertisers, so that the advertiser can decide to buy the ad space or not.
– IP address: to be able to show ads
– Conversion data: to be able to settle accounts with the advertiser for the ads shown and to no longer show you ads above a certain amount or after conversion (frequency capping).
Advertising on devices (Internet of Things)
When selling such advertising space our clients can only track what ads you have already seen. They cannot use our technology to look at your use of the devices to try and assess your interests.
Sharing with third parties
Via the Improve Digital platform the above data is share only with third parties to make it possible for the client to sell its advertising space, and for the advertiser to place its ads.
Inherent to the technology within the online advertising branch to sell advertising space to advertisers, is the transfer or set of transfers of your personal data to advertisers established in third countries (outside the EU) which do not ensure an adequate level of protection in accordance to the Dutch Privacy Act. In accordance to article 77 of the Dutch Privacy Act we need your prior unambiguous consent in order to carry out such a transfer of your personal data. Important for you to know is that without your consent Improve digital will never transfer any of your personal data to third countries which cannot ensure an adequate level of protection.
Improve Digital takes reasonable steps to protect all information that they process against misuse, loss, unauthorized access, modification or notification. Improve Digital takes physical, electronic and procedural safeguards to protect the data it processes. By doing so we limit access to this information to authorized employees and suppliers needing this information to be able to carry out their work.
Your rights with regards to your data
If you want to correct, update or delete the data we have on you, you can contact us by e-mail at email@example.com. We will provide you with instructions about what information (cookie) we need so that we are able to find the data in question. If you ask us to delete your data then we reserve the right to store the data we need to meet our legal and internal audit requirements.
Improve Digital, last updated on 3 February 2017