Fully automated multiple currency optimisation and reporting has now become a reality for global publishers with audiences in multiple markets. With the launch of this technology , PubMatic answers a key need of leading publishers globally. The result is a seamless automated optimisation between local and global networks, resulting in increased revenues and convenient centralised control and insight.
The launch of the automated multiple currency optimisation and reporting feature is a ‘must-have’ for publishers who need automated integration with European, US and global ad networks. This enables a publisher to report revenues in non-USD currencies such as British Pound, Euro, Swiss Franc, and more. The launch of this feature places PubMatic and Improve Digital ahead of other more manual providers in the market.
It brings publishers:
“Optimising and central reporting across multiple currencies and markets in an automated way is a key feature to our business”, states Rogier van den Heuvel, VP Worldwide Sales Ebuddy, a global online communication service headquartered in Amsterdam with over 20 million users in 30 languages.
“PubMatic’s advanced technology in addition to Improve Digital’s local understanding and best-in-class service makes a winning combination for international premium publishers that are looking to significantly increase their ad revenue,” said PubMatic Co-Founder and CEO, Rajeev Goel. “We’re committed to being the best ad revenue optimisation solution in Europe, as well as in the U.S., and we will continue to pioneer service and technology innovation to meet the needs of premium publishers.
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