Improve Digital represents PubMatic’s ad revenue optimisation platform exclusively in Europe, and has its own proprietary technology. The two technologies complement each other, enabling premium publishers to benefit from a complete yield optimisation solution.
Europe is a complex and fragmented market that requires in-depth local understanding of each market and its local players. This is a key element that Improve Digital brings to the table. Next to that Improve Digital has a strong background in both Ad Operations and Strategic Yield Management.
The two companies have a close partnership and operate as one company offering a global solution.
More information on PubMatic on Http://www.pubmatic.com
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