PubMatic Partnership

Improve Digital represents PubMatic’s ad revenue optimisation platform exclusively in Europe, and has its own proprietary technology. The two technologies complement each other, enabling premium publishers to benefit from a complete yield optimisation solution.

Europe is a complex and fragmented market that requires in-depth local understanding of each market and its local players. This is a key element that Improve Digital brings to the table. Next to that Improve Digital has a strong background in both Ad Operations and Strategic Yield Management.

The two companies have a close partnership and operate as one company offering a global solution.

More information on PubMatic on Http://www.pubmatic.compubmatic-logo




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