First launched early 2009, now Version 3.0 live
PubMatic was first to launch Real-time bidding in early 2009 and just releases version 3.0 with 2nd generation capabilities. By finding the right combination of context and audience, ad networks and their clients are able to uniquely value each ad impression, improving the publisher’s revenue, increasing the advertiser’s campaign ROI, and improving the web surfer’s experience with better targeted advertisements.
Ad networks benefits
How it works
For our ad network and demand partners, once they are integrated with us, RTB allows them to bid in real-time for each impression.
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Technical criteria for ad networks and exchanges
Maintaining a good user experience for our premium publishers is of critical importance to us and that includes fast load times for ads. We have servers in multiple locations, which gives us a geographical advantage, but more importantly, we have a minimum speed time that our partners must maintain in order to leverage our RTB. Before a partner goes ‘live’ with us, we undertake several test phases that gradually increase the scale to ensure that latency is not a problem
For our ad network and demand partners, it is less about difficulty than it is about ensuring that our publisher partners have a good experience, and that means our partners need to maintain our minimum technical standards.
Ask your account manager for integration.
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