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Real Time Bidding (RTB)

First launched early 2009, now Version 3.0 live

PubMatic was first to launch RTB in early 2009 and just released version 3.0 with 2nd generation capabilities. By finding the right combination of context and audience, ad networks and their clients are able to uniquely value each ad impression, increasing the advertiser’s campaign ROI, and improving the web surfer’s experience with better targeted advertisements.

Publisher benefits
The publisher benefits are significant and immediate.

1. Increased revenues – Our data shows that publishers experience noticeable revenue lifts because of the increased value of their inventory on top of the average lift of the ad network optimiser itself.
2. Better user experience – users get more relevant ads. Publishers also get transparency on the ad network that is serving the ad.
3. Exposure to more budgets – as more and more utilisation of RTB.

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How it works

Publishers can always opt-out
Publishers always decide what is running on their inventory and how. We’re here to help premium publishers, and they are under no obligation to participate in campaigns, if they don’t feel it is right for them at that moment..

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