SWISS PUBLISHER ADMEIRA CHOOSES IMPROVE DIGITAL TECHNOLOGY FOR PROGRAMMATIC ADVERTISING
Swiss multi-media publisher Admeira is partnering with Improve Digital for its programmatic ad sales activities. The partnership deal was signed mid of this month. The partnership will further strengthen Improve Digital’s leading position in the Swiss digital advertising market.
As of today Improve Digital will be Admeira’s technology partner for the holistic, data-driven optimization of their display, mobile and video inventory. The inventory will be available to advertisers via open RTB as well as private marketplaces. Admeira’s portfolio includes 25 digital premium brands such as the wide-reaching business directories local.ch and search.ch as well as the popular news portals blick.ch and bluewin.ch.
Admeira was founded in 2016 as a joint venture of publisher Ringier, telecommunication company Swisscom and SRG, the Swiss public radio and television broadcasting organization. Through their combined network it is possible to reach up to 4.7 million Swiss users with just one booking. This equals a net-reach of more than 80% of the Swiss market. Admeira’s online properties show ads in premium environment only.
Philipp Scheidegger, Managing Director of Digital at Admeria commented on the agreement by saying: „Improve Digital’s leading technology and service is the solution we feel will best meet our business needs in terms of programmatic. We are looking forward to a solid partnership built on trust.”
Torben Heimann, Improve Digital’s Managing Director DACH, added: „We are very pleased to announce our partnership with Admeira today. We are dedicated to supporting them with the optimization and monetization of their premium inventory and helping them achieve their revenue goals.”
Amsterdam/Munich/Zurich, 20 July 2016