""The controls and features within the 360 Platform, along with Improve Digital’s support for in-page video placements, is core to our programmatic direct strategy, allowing us to drive new revenue from premium brand advertiser spend across our mobile and desktop environments.""
Alex KeynesDirector Programmatic & Data-Driven Advertising
"Our approach is the automation of our direct sales business. We do not use our Premium Private Programmatic
ecosystem for automating our remnant, but are focusing on a premium programmatic strategy. For our partners, there is no difference in quality between buying from us directly or via the programmatic channel: it is just easier and more efficient. The technology is available, the market is ready and the times sending bookings via fax machines is definitely over"
Alexander SchottManaging Director, Media Group One
""Helping publishers create new advertising space, that was our goal when we created the in-article video player. Partnering with Improve Digital has been imperative towards achieving this goal across the key European markets. Through their established relationships with premium publishers, their RTB integrations to the demand side, and their cross-device capabilities, Improve Digital have been a key driver in this fast growing area of digital video advertising""
Martijn GarretsenCommercial Director
"It is great to partner with such a progressive company as Improve Digital. Their service levels enable us to continiously explore new opportunities and work together on redesigning the digital media landscape to deliver better value to publishers, advertisers and consumers across EMEA."
Anke KuikDirector of Activation, AOD, Vivaki
"Our work with Improve Digital has been key to our growth. By enabling automated trading Improve has opened up the premium publishers in Europe to new players in the field like Yieldr. In the new automated online eco system, networks and trading desks are able to compete for inventory on even par. Yieldr has high standards in terms of real-time demand, flexibility in volumes and pricing. The Improve Digital team has proven to meet all of our demands on a strategic level as well as in day to day business."
Niels BaarsmaCOO, YD World
"Working with Improve Digital is a great example of how a strong partnership should operate. As a result of Improve’s RTB technology, its high-quality publishers, and excellent team, our clients have seen excellent results for their campaigns."
Greg WilliamsCo-Founder, VP - EMEA Business Operations, MediaMath