Essentials of Ad Networks Optimisation
Nov 2009 – by: Joëlle Frijters
The terms ‘ad network optimisation’, or ‘ad revenue optimisation’, become more and more widely used in our industry. But what do these mean exactly? Who are the parties involved, what is their role and how do ad network optimisers differ from exchanges?
This white paper gives a basic overview of ad network optimisation and how it fits within the online advertising landscape.
Download your free English copy here or your French copy here
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Managing ad quality working with multiple ad networks and exchanges
Nov 2009 – by: Joëlle Frijters and Janneke Niessen
Are you a publisher looking to benefit from the revenues that networks and exchanges could bring, but worried about creative quality control and protection of your brand image? You are certainly not alone. In a world where buying media space in ‘real-time’ is becoming increasingly standard, controlling quality can become more challenging. Networks and exchanges do a large part of the job, but as a publisher you can also benefit from technologies and practices that will help you get it ‘right’.
Download your free copy here
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Automating end-to-end ad network defaulting
March 2009 – by PubMatic Technology team
Due to the volatility of online ad pricing, and price fluctuations, truly real-time optimisation is needed to ensure every impression is monetised by the highest paying source. To be truly real-time you need to have dynamic default optimisation technology. PubMatic was the first optimiser being truly real time and having dynamic defaulting in place. This white paper explains how that works.
Download your free copy here
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Dynamic ad network frequency optimisation
June 2009 – by PubMatic Technology team
PubMatic developed a proprietary Frequency Capping Optimisation technology that optimises dynamically the frequency setting for each ad network to increase revenues and eCPMs, decrease defaults and ensure 100% monetisation. For networks this proprietary technology increases the flow of desired traffic, reduces their ad serving costs by decreasing their default rates. This white paper describes the technology and explains how it works.
Download your free copy here
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Ad Price Prediction, how the eCPM optimisation engine works
2009 – by PubMatic Technology team
This white paper shows how PubMatic takes the lead in the industry when it comes to real -time predictive ad revenue optimisation. It takes the bonnet off to show the world how the ad revenue optimisation engine of PubMatic works.
Ad Price Prediction is a key component of our second generation optimisation platform and the world’s only real-time publisher optimisation solution working with dynamic pricing from ad networks.
Download your free copy here
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Understanding Real-Time bidding from a publisher perspective
February 2010 – by: Joëlle Frijters
This white paper explains you in and easy and understandable manner what Real Time bidding is and what it means to ad networks and publishers.
Download your free copy here
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