Run guaranteed campaigns on a programmatic basis
Within Improve Digital’s 360 Polaris, content providers are now able to run guaranteed campaigns:
• On a programmatic basis, via Deal ID
• On a classic, tag based basis
A unique yield optimisation mechanism within the 360 Polaris with smart algorithms and no waterfall approach.
The guaranteed opportunity in the market
Magna Global estimates that 83% of digital display spending will be “programmatic” by 2017, largely driven by the adoption of automated guaranteed and other types of “programmatic direct”.