Run guaranteed campaigns on a programmatic basis

The Product

Within Improve Digital’s 360 Polaris, content providers are now able to run guaranteed campaigns:

• On a programmatic basis, via Deal ID

• On a classic, tag based basis 

A unique yield optimisation mechanism within the 360 Polaris with smart algorithms and no waterfall approach.

The guaranteed opportunity in the market

Magna Global estimates that 83% of digital display spending will be “programmatic” by 2017, largely driven by the adoption of automated guaranteed and other types of “programmatic direct”.

Trade high quality inventory and audiences against higher prices

Tap into additional programmatic budgets

Trade high quality, high priced formats programmatically and guaranteed