Classic SSP

How does it work?

Directly sold campaigns (except PMPs) are booked into the classic adserver with a high priority. Ad exchanges, ad networks, trading desks and retargeters are booked at a subsequent priority in the SSP.


Discover all about the other trading models 360 Polaris offers:

What are you looking for?

You have a leading adserver and a classic setup, and you are looking for:

Incremental revenue on top of your directly

Optimising your revenue

How does it benefit you?

Proven Model

Simple low-risk setup

Limited complexity

Setup Details

The adserver sends allocated ad impressions to the SSP, which sends them to the programmatic market for bidding. Winning bid serves the ad.

More Information


Get all the information about Classic SSP in one document



The 4 programmatic trading models explained in one infographic


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