For Revenue. For Content Providers.
Why is it important to us?
Because Transparency is a main industry challenge. We’d like to be at the forefront of the debate and share with you how we stand for Transparency and what it means for you.
We stand for transparency
Read what Industry Experts have to say on the topic
Transparency is about verification, avoiding fraudulent business models and free sharing of data. We support content providers and provide the right solutions: by sharing data, share full and correct insights, allowing them to verify the process and providing an open business model. We all need to take responsibility and contribute to making adtech and a sustainable industry.
It’s essential for content providers to have all insights, tracking and monitoring how deals are performed. Only with access to these you can solve issues and optimise deal performance. Only tech partners that serve one, and only one side of the adtech ecosystem, can provide true transparency.
Do you stand