Dmexco 2017: A huge success thanks to all our business partners

The Improve Digital team would like to thank all our clients, industry partners and contacts old and new for making DMEXCO 2017 such a huge success. We were delighted to welcome you as our guests at our booth to share our newest developments with you.

This year, we wanted to emphasize the importance of Transparency in our industry. We are proud that transparency has been part of our DNA since Day one, but it is still a main challenge in the advertising ecosystem. We’d like to be at the forefront of the debate and share with you how we stand for transparency and what it means for you. To underline this, we introduced our new tool Opportunity Cost Calculator to the market – our industry-first feature gives instant insight into the opportunity costs of guaranteed or discounted advertising deals. The Opportunity Cost Calculator enables our clients to optimise pricing strategies by better understanding what buyers are willing to pay for inventory.
Once again this year, we hosted our Legendary Beer O’clock event at our booth on Wednesday. We proudly topped our own record of attendees and beers served! We would like to thank all of you for joining and having as much fun as we did!
Every year, it is a pleasure to connect with so many people over those two days in Cologne. We always come back inspired and are already looking forward to 2018!

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For the DMEXCO 2017 photos, click here.