For Revenue. For Content Providers.
Why is it important to us?
Because Transparency is a main industry challenge. We’d like to be at the forefront of the debate and share with you how we stand for Transparency and what it means for you.
We stand for transparency
What they have to say on Transparency!
Transparency is about verification, avoiding fraudulent business models and free sharing of data. We support content providers and provide the right solutions: by sharing data, share full and correct insights, allowing them to verify the process and providing an open business model. We all need to take responsibility and contribute to making adtech and a sustainable industry.
True transparency requires neutral platforms at each stage of the supply chain – and this is only set to grow in importance as the market gets more sophisticated. Close collaboration between buy-side and sell-side will push programmatic to the future to keep the supply chain short to make it safe and cost-efficient for brands
Transparency is cited as a barrier to investment by 40% of advertisers. It is key in the relationship that we build with publishers, partners, agencies and advertisers. To go further, Sublime Skinz provides whitelists to the buy side, and to provide 3rd party certification, we use market-leading partners such as MOAT or IAS to eliminate non-human traffic across our global inventory
We’re happy to use Improve Digital as one of our chosen partners for their expertise and forward-thinking business model.
It’s essential for content providers to have all insights, tracking and monitoring how deals are performed. Only with access to these you can solve issues and optimise deal performance. Only tech partners that serve one, and only one side of the adtech ecosystem, can provide true transparency.