Full Holistic Platform

How does it work?

A fully holistic system that does away with the separation between adserver and SSP, allowing programmatic to compete against all traditional campaigns pushing revenues to the maximum.


Discover all about the other trading models 360 Polaris offers:

What are you looking for?

You have a traditional ad stack and multiple technologies working next to each other, and you are looking for:

One single fully holistic solution

Decreasing your dependency on your legacy system

Full control and transparency

How does it benefit you?

Easiest to manage

One optimisation engine

One central reporting platform

Setup Details

The classic adserver is fully replaced by a new programmatic adserver.
All functionalities of the classic adserver are now managed and operated in combination with a programmatic auction using all campaigns available throughout the ecosystem.

More Information


Get all the information about Full Holistic in one document



The 4 programmatic trading models explained in one infographic


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