How does it work?
Through header bidding, the programmatic buyers in 360 Polaris get access to the first and most valuable impressions. A piece of code is placed in the header of a page, and a simplified auction takes place on the client side with latency and user experience as challenges. All programmatic buyers can bid on an ad impression before the adserver.
Discover all about the other trading models 360 Polaris offers:
What are you looking for?
You have your own classic setup and yield optimisation team, and you are looking for:
A first step towards holistic setup
Tactical setup for quick wins
Optimising revenue between technology partners
How does it benefit you?
Simple setup without any change in your system
Programmatic gets a chance to compete for first frequencies
Offers initial short term revenue bump
If you have a screw, don’t use a hammer: an insider’s look at how to get header bidding right
by Michele Appello & Jan-Willem BorsboomRead More