Improve Digital appoints Mark de Weerd as Country Manager Benelux
Improve Digital has appointed Mark de Weerd as Country Manager Benelux. In his new position, he consults clients with their programmatic strategy, and is responsible for expanding new business opportunities in the Benelux market. He joined Improve Digital in 2015 as Key Account Manager and now succeeds Angela Pellaupessy in the role as Country Manager Benelux. He reports directly to Bastiaan Spaans, Senior Vice President Commercial.
Before joining Improve Digital, Mark de Weerd was working more than 4 years at Wegener Media, now known as the Persgroep. As Product Manager Online Advertising and later Manager Automated Trading, he was responsible for growing the programmatic business of one of the largest regional news portals of the Netherlands, focussing on strategy and execution both from publisher and demand perspective.
Bastiaan Spaans, SVP Commercial at Improve Digital, says: “Mark has an excellent knowledge about the market and has been involved in publishing himself, so he really understands the needs and challenges of publishers in building and executing their programmatic advertising strategy. He has already proven his strong skills over the past three years and makes a great fit as lead of the Benelux team.”
De Weerd adds: “I am excited about this new chapter at Improve Digital and I am looking forward to growing the Benelux market together with my team.”
Amsterdam, 02. August 2018