Press Release

Improve Digital hires top video executives, rolling out a full video proposition

Improve Digital continues to strengthen its position in programmatic video by providing a full video solution inclusive ad serving, full reporting capabilities and integrations with all major video demand sources. Improve Digital onboarded over 75 new full time employees over the last 5 months in technology, product, services and business development. A fair share of these hires will focus on video.


Hundreds of European publishers already rely to drive revenue of their video inventory with Improve Digital’s 360 Platform. The new team will be responsible for developing further creative and innovative structures and solutions in programmatic video, building collaborations with partners.


Among these hire are for example Kyra Steegs as Senior Director Video, who will head up the global video sales team or Harold van Asdonk, Director Business Development with a strong background at providing SAAS solutions to big enterprises. They all bring years of experience in the video broadcasting industry and have a deep understanding of Video On Demand and OTT solutions.


CEO Joelle Frijters says about the appointments: “Improve Digital has been supporting programmatic video for four years now with a triple digit growth year on year. By hiring a whole new team only dedicated to the video capabilities of our technology, we are putting even more forces into the field. We put together a strong team with years of experience in video who will be able to meet all our customer’s needs.“


Senior Director Video Kyra Steegs added: “Digital video is exploding. Video consumption is becoming digital at high speed. This is backed by the rise of OTT and VOD platforms. I am looking forward to bring these customers the right monetization technology with premium level expertise and services.”


Amsterdam, 27 July 2016