Improve Digital invests heavily in growth and hires COO
Improve Digital, the advanced monetisation technology platform for publishers, will invest 12 million euros in 2016 in further enhancing its platform and creating new innovative solutions, as well as expanding the company to meet the digital needs of European publishers and media owners.
The 12 million euro investment will enable Improve Digital to continue to innovate and strongly develop its technology offering, especially in fast-growing sectors such as video, while also allowing for faster geographic growth to support publishers at a local level. Improve Digital’s commitment to developing its technology and expanding follows rapid growth of programmatic trading across the whole of Europe, with budgets increasing by the day in markets such as DACH, the Nordics, France and Italy. Magna Global estimates that 83% of digital display spending will be “programmatic” by 2017.
The company, which was profitable in 2015 and achieved year-on-year revenue growth of over 60 per cent, is also expanding its senior leadership team to support the company’s growth, starting with the appointment of Marc Roos as COO. Roos has over 20 years experience working with publishers and technology, with his background including several leadership positions at TMG including COO at TMG online. Previously he was COO at imgZine where he was responsible for managing daily operations and structuring and managing rapid growth to bring the organisation to the next level.
Improve Digital co-founder & CIO Janneke Niessen said: “Improve Digital is profitable and scaling rapidly. We’re committed to investment in new technology solutions and European growth to meet the needs of our current and future customers and this investment will allow us to move even faster and more ambitiously. We’re delighted to have Marc on board to help us on this exciting journey ahead.” Roos added: “I’m impressed by the performance and rapid growth of Improve Digital and look forward to work with the talented team in further scaling the company and fulfilling the expectations from our publishers and media owners”.
Amsterdam/London/Munich, 10 February 2016