Improve Digital partners with Level Up Media to monetise eSports video platform www.dingit.tv
Today, Level Up Media, who connect the world of Gamers and eSports through video, and all-in-one video advertising platform Improve Digital announce their collaboration. Level Up Media will work together with Improve Digital to monetise its video offering on its platform www.dingit.tv through its platform 360 Polaris.
The eSports platform offers premium high quality content in the form of gaming videos, highlights from eSports and gaming tournaments and more, featuring some of the greatest eSports teams and players in the world. The company has seen an enormous growth in the consumption of their premium, on-demand video content and now serves over 25 million monthly users and thousands of content creators.
Improve Digital will enable Level Up Media to monetise and optimise its premium, on-demand video inventory via their holistic platform, 360 Polaris, the first all-in-one advertising solution integrates that both a premium ad server and a supply-side platform (SSP). Using the SSP function, on a nonexclusive basis, Level Up Media will have full control and insights, allowing maximum competition between campaigns from all buyers and maximising their revenue.
Christian Dippolito, Programmatic Sales Director at Level Up Media comments: “Since our traffic has scaled in the past few years, it’s essential for us to work together with a partner that is not just a technical expert in video content monetisation, but also that understands our business challenges.”
Jonathan di Sapia, Director Business Development UK at Improve Digital adds: “We’re thrilled to be working with such a rapidly expanding premium video content provider. With the exponential growth in eSports content and viewers, it’s perfect timing for Level Up Media to expand its capabilities to open up its premium video content to our database of premium buyers.”
London, 23 February 2017