Press Release

Improve Digital and TradeCast join forces for programmatic video advertising

Improve Digital, the advanced monetisation technology platform for publishers, and TradeCast today announce their partnership in the field of programmatic video ads. TradeCast is a global provider of turnkey interactive TV channels that can be managed, programmed and used over the internet.


TradeCast implements Improve Digital’s platform standard in its system. In this way, TradeCast’s interactive TV channels get direct access to Improve Digital’s technology 360 Platform. This enables them to almost instantly obtain revenue from the sale of video ads.


With the current change from traditional TV to cloud-based TV channels, marketers and advertisers are increasingly looking for new online advertising opportunities, in which video is central. TradeCast and Improve Digital are responding to this need by joining forces.


Marrio Schepers, TradeCast CCO, points out that the partnership with Improve Digital seamlessly fits with TradeCast’s future vision. “With the TradeCast technologies, the viewers experience new ways of watching TV, and we offer our Channel owners a new and unique way of video broadcasting. With this partnership, we will achieve a sustainable revenue model for our channel owners and personalised video ads for the end users.”


Key Account Manager, Mark de Weerd, stated high expectations for this partnership. “The online video advertising market is developing rapidly. With a partner like TradeCast, we are able to introduce new types of online video advertising to the market. The combination of video ads during live broadcasts, for example, but also new ways of advertising that are applicable to video-on-demand content.”


Amsterdam, 13 July 2016