Press Release

Improve Digital welcomes Business Insider Netherlands as new partner

Improve Digital welcomes publisher Business Insider Netherlands as its new partner. Business Insider is the world’s biggest business news platform and reaches 110 million unique visitors. In the Netherlands alone the platform has rapidly grown to more than one million unique monthly visitors in six months.


The partnership allows the premium content of the platforms and available for all programmatic demand sources via 360 Polaris, Improve Digital’s holistic, full-stack platform. The available inventory includes open RTB and Deal ID’s for display, video and rich media formats.


Angela Pellaupessy, Country Manager Benelux at Improve Digital, comments: “We’re pleased to welcome Business Insider and to our portfolio. From the moment the two domains launched last summer they’ve seen a steep growth. This is something that we expect to continue the coming months and years.”


Amsterdam, 23.05.2017