Improve Digital welcomes the Telegraaf Media Groep
Largest Dutch content provider switches its monetisation of inventory to European all-in-one advertising platform Improve Digital.
Improve Digital announces its partnership with leading Dutch publisher the Telegraaf Media Groep (TMG). The leading European advertising technology company will work together with TMG to monetise its premium inventory in the Dutch market and will offer the publisher unprecedented transparency. The publisher moves away from having Rubicon Project as their primary provider.
TMG goes back to its Dutch roots in partnering with European, and Dutch founded, monetisation technology company Improve Digital. Both companies collaborate in realising a programmatic strategy for TMG’s premium inventory with a holistic focus, supported by Improve Digital’s innovative platform, 360 Polaris. The platform, offering complete transparency on the data and business models, is fundamental in developing and empowering TMG’s strategy. The content provider is now able to monetise its enormous amount of inventory and ensures an effective optimisation of its yield, while maintaining the highest level of transparency and control.
Angela Pellaupessy, Country Manager Benelux at Improve Digital, adds: “When handling such a wealth of inventory, a holistic strategy is incredibly important. Now more than ever, transparency is vital to successfully work together, and we are honoured that TMG trusts us as their strategic and open partner in monetising their premium inventory.”
Improve Digital will monetise all Telegraaf Media Group’s premium inventory, including titles such as De Financiële Telegraaf, Telesport, Vrouw and Privé.
Amsterdam, 18 April 2017