Janneke discussing 360Yield new platform from Improve Digital
Our new platform received a lot of coverage in industry press. After all we have created it to answer European publishers’ requests.
‘The critical success factors for the publisher in this new automated trading partnership are: defining the rules of selling and communicating this to stakeholders, managing the advertising guidelines, fostering a culture of experimentation (for example with ad positions and formats), using robust and scalable technology.’ says Janneke in the article about Improve Digital offering published in the ExchangeWire.
To read more about 360Yield according to Janneke, click here.