Programmatic Advertising Ecosystem 2019
EU Market Map
Improve Digital has produced a Market Map of the European Programmatic advertising sector in an attempt to clarify roles of the various industry players, and the relationships between them. We would like to thank our clients, partners, and consultants for their continued collaboration on this project, which is driven by popular demand.
The creation of the Ecosystem Map is inspired by the success of the US version (created by LUMA Partnets LLC) and the acknowledgement that the European equivalent has not yet been developed.
Terence Kawaja, from LUMA Partners known as experts that produced the US Display Advertising Market said: “Ecosystem maps are a great way to frame a discussion around how an industry is structured and where it is going. Improve Digital has done a great job mapping the European landscape.”
Local Market Maps 2019 now available to download
Due to the success of the European Market Map, Improve Digital has collaborated with local experts to create and publish maps for local markets, including Germany, France, Belgium, Italy, Nordics, Spain and Netherlands. Download them here.